Avery Dennison Adds New Features to atma.io!

Highlight Features

1. Get ready for the EU Digital Product Passport initiative with DPP Essentials

What's new?

The new consumer experience templates designed to prepare you and your brand for Digital Product Passports (DPP) can be your answer for the upcoming DPP legislation. Raw material details and origin, certificates, carbon footprint, and recycling information are just some of the insights that can be added to the DPP experience through the atma.io template and shared with the consumers.

Problem solved / use cases?

The DPP initiative is part of the Ecodesign for Sustainable Products Regulation (ESPR) and one of the key actions under the EU’s Circular Economy Action Plan (CEAP). Similarly, the EU Batteries Regulation, also under the CEAP, is driving the initiative for digital battery passports, similar to digital product passports. DPP for the first product groups is expected to come into effect in 2026, which doesn’t leave long for businesses to prepare.

The DPP is key to the EU’s transition to a circular economy and will provide information about products’ environmental sustainability. It aims to improve traceability and transparency along the entire value chain of a product and to improve the management and sharing of product-related data which are critical to ensuring their sustainable use, prolonged life, and circularity.

The DPP will help consumers and businesses make informed choices when purchasing products, will enable more efficient recycling processes, and will help authorities to better perform checks and controls.

How does it work?

The atma.io platform enables you to prepare the consumer experiences with the relevant information that a DPP may require. It utilizes item-level traceability data and the consumer experiences designer to help you present raw material information, material origin, durability, care instructions, life expectancy data, and compliance information to your consumers.

The consumer experience is connected to physical items through the digital ID and is activated through the Interactions module. Consumers can scan the digital triggers, such as QR codes on garments to launch the DPP Essentials experience populated with data relevant to their unique item.

2. Speed up the operational workflow and create efficiencies in supply chain management through atma.io’s integration to generative AI language, including ChatGPT

What's new?

Artificial Intelligence (AI) generated email templates are added to the callouts functionality allowing you to quickly and efficiently reach out to your suppliers in case of a callout triggered by a specific event. No need to write it, just read through it, customize it, and hit send.

Problem solved / use cases?

The atma.io Hub provides you with an overview of all open issues for each of your suppliers in the form of notifications that we refer to as callouts. To act upon the callout you need to find the email of the affected supplier, gather all relevant information about the issue, compose the email and send it. With the automation enabled by new generative AI models, this process is faster and more efficient than ever. With this, we help you to significantly reduce repetitive work thus freeing up time to focus on other business critical tasks.

How does it work?

When you notice a callout in atma.io Hub, for example, supplier’s assessment scores are about to expire, you can simply select the email icon next to the callout to start the process of generating a draft message to the supplier.

The draft contains all relevant information about the topic and you can choose between different email tones. Then simply adjust and tweak the message to make it more yours. All that is left is to hit send.

3. Gain actionable insights from your supply chain data with the warehouse reporting dashboard, powered by the redesigned KPI service

What's new?

Warehouse Dashboard visualizes all the relevant KPIs (Key Performance Indicators) about the warehouse operations that allow you to monitor readpoint performance in a simple and transparent way, and spot issues at a glance. The dashboard is powered by the redesigned atma.io KPI service.

Problem solved / use cases?

Monitoring the performance of large-scale warehouse operations and spotting bottlenecks can be a daily struggle for operations managers. Unable to see the forest for the trees as some would say. Everyone knows that data in itself is not enough to push operations forward to more efficiency and better performance. Visually presenting the data in an easy to understand way, with trends and outliers highlighted, makes the job easier.

How does it work?

atma.io’s redesigned KPI service is better, faster and more powerful at leveraging item data on the platform to calculate and visualize metrics. Built on top of the KPI service, the new warehouse dashboard is filterable by site and date and it shows all relevant performance metrics for warehouse operations. The Warehouse Dashboard shows individual readpoint accuracy and the average accuracy, number of events generated, and the number of labels printed. It also shows the number of RFID items and the overall number of items over time.

4. Enhanced consumer engagement metrics with the improved location-based redirects and interact analytics dashboard

What's new?

Location-based redirect setup, interact analytics dashboard, and interact analytics KPIs were improved to give you better flexibility in consumer engagement setup, provide richer experiences, and additional insights to monitor the success of your campaigns.

Problem solved / use cases?

Keeping the consumers engaged with the brand is crucial for loyalty, repeat business, and referrals. However, different markets require different strategies and localization to tailor approaches and achieve the best results. Once everything is set up and the campaigns are on the way, monitoring performance for continuous improvement is key. The atma.io consumer engagement suite supports you with both the setup and monitoring.

How does it work?

The redirect definition in atma.io Hub now supports defining a location-based conditional redirect. We have supported this feature through our API before, however, now you can define a different redirect rule for different global markets more easily to prepare targeted consumer experiences, further segmenting your marketing insights and providing valuable actionable data. 

The interact analytics report got a brand new look and new functionalities. You could say it is Interact analytics 2.0. Filters have the select all option, and also have the multi-select enabled. And did you know that pie charts and the map double up as filters? Try it out and exploit new filters to dig deep into your data.

If you like to build your own reports based on our data, we have something for you as well. Our interact analytics KPI routes have been enriched to return the First Scan Count and Unique Scan Count metrics. First Scan Count - returns count of redirects only for items that were scanned for the first time. Unique Scan Count - returns a count of unique redirects for an item.

Additional improvements can be found here.