High volume requirements

Combining the Best of Both Worlds

Large daily volumes in industry, VDA requirements and the transformation in the automotive industry: a response from Lauri Hyytinen and Frank Smits.

Avery Dennison Acquires Smartrac!

The acquisition of Smartrac by Avery Dennison was finalized in February 2020.

The combination of the two companies creates the broadest RFID portfolio in the market. Now with seven production sites worldwide, the company is well positioned to drive growth in new and existing segments and meet high volume requirements across multiple industries. One of the areas of focus is developing the industrial segment and expanding on the opportunities within the Automotive industry.

In recent years, Avery Dennison has also invested in companies such as PragmatIC and Wiliot to further expand its technology offering.

Frank Smits, Business Development Manager Intelligent Labels, Avery Dennison & Lauri Hyytinen, Head of Global Sensor Market Development, Smartrac in an interview with RFID & Wireless IoT Global.

Our products

AD-229R6P WET WHITE UHF RFID Inlay
AD-456u8 WET WHITE ETSI UHF Inlay
AD-151iM WET WHITE UHF Inlay
AD-665u8 WET WHITE UHF Inlay
AD-301r6 Gen2 UHF Inlays
AD-681 Gen2 UHF inlays
Frank Smits
Frank Smits
Business Development Manager Intelligent Labels
Oegstgeest near Amsterdam, Netherlands
Jordi Baeta
Jordi Baeta
Market Development Manager RFID EMEA
Sant Quirze del Valles, Spain
Jasper Zonnenberg
Jasper Zonnenberg
Global Senior Director, Converter Leverage and Aviation Market Development, Intelligent Labels
Oegstgeest near Amsterdam, Netherlands
Tony Fazhev
Tony Fazhev
Product Manager Intelligent Labeling, Europe | RFID Team
Oegstgeest near Amsterdam, Netherlands
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