A range of UHF RFID tags designed for tagging challenging materials containing metal, foil and liquid bring innovation to the heart of the consumer goods industry. (Picture: Avery Dennison)

Avery Dennison launches new On-Metal RFID solutions

Landing Page: https://rfid.averydennison.com/en/home/innovation/rfid-inlay-designs/on-metal-rfid-tag/AD-454r6-P.html

A range of UHF RFID tags designed for tagging challenging materials containing metal, foil and liquid!

Bringing innovation to the heart of the consumer goods industry

Avery Dennison (NYSE:AVY) announced the launch of its latest range of On-Metal UHF RFID solutions, specifically designed for tagging products that traditional RFID technologies find challenging.

The new tags have been optimized for performance when applied to objects containing metal, foil and liquids, reflecting retailers growing desire for RFID to play a larger role in enhancing and automating supply chains and retail, especially in the food and beauty segments.

Jordi Baeta
Jordi Baeta
Market Development Manager RFID EMEA
Sant Quirze del Valles, Spain
Jasper Zonnenberg
Jasper Zonnenberg
Global Senior Director, Converter Leverage and Aviation Market Development, Intelligent Labels
Oegstgeest near Amsterdam, Netherlands

Developed to address the need to tag 100 percent of inventory, On-Metal uses a unique inlay design and label construction to tackle performance limitations when applied to products that contain metal and liquid. Items such as foil cosmetic packaging, aluminium cans, metal tools or electronic goods can create interference between the tag and reader, making it challenging to achieve the performance read rates required in retail. The range features two inlay designs, which vary in size to accommodate required read rates typically beyond three meters.

On-Metal will further support RFID’s central role in enabling the next-generation of automated data-driven stores, optimizing stock levels, reducing waste and allowing for instant self-check-out, regardless of product type.

Francisco Melo, vice president and general manager, Global RFID at Avery Dennison said, “The ability to tag 100 percent of inventory enables a truly smart retail supply chain. Increasing visibility helps companies reduce waste, improve efficiency and deliver an enhanced consumer experience — principles that apply across multiple sectors.”

“Previously, it was a challenge to deliver on this vision due to the difficulties involved with certain, relatively common, materials. With the new On-Metal RFID solutions, we are removing these barriers, enabling more companies and industries to give everyday items a unique digital identity and digital life that can transform supply chains and enhance the retail experience.”

Avery Dennison will be demonstrating its On-Metal Solution at RFID & Wireless IoT tomorrow, from October 29-30, 2019 in Darmstadt near Frankfurt, Germany!.

Quality accreditation from Auburn University’s ARC Program

Avery Dennison is also pleased to announce that it recently received certification from Auburn University’s ARC Program for the design and manufacturing of RFID inlays, gained after an extensive audit. This valuable independent mark of quality certifies the company’s products and solutions and reinforces its dedication to customers, partners and users across Avery Dennison facilities.


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