Digital Shopping

Digital Shopping with RFID in Bonprix's Future Store

In the "Fashion Connect" store, "classic" shortcomings of the retail trade, such as rummaged shop shelves, narrow and poorly lit cabins or long queues at checkouts, are to be addressed by technical innovations.

Bonprix tests the digitalized shopping process from check-in via app to automatic payment!

Bonprix generates around 85 percent of its annual turnover of 1.57 billion euros in e-commerce. The fashion company in Hamburg is testing the potential that digital shopping can also have in stationary trade. In the "Fashion Connect" store, "classic" shortcomings of the retail trade, such as rummaged shop shelves, narrow and poorly lit cabins or long queues at checkouts, are to be addressed by technical innovations.

The store will present around 750 fashion items in combination with accessories and shoes. The products on offer change every eight weeks in twelve parallel theme worlds. Customers can organize their shopping experience completely independently via an app in the store, including self-scanning and self-checkout.

Compiled by RFID & Wireless IoT Global with information from Bonprix.

Niklas Van Bocxlaer
Niklas Van Bocxlaer
Exhibition Manager
Lüneburg near Hamburg, Germany
Anja Van Bocxlaer
Anja Van Bocxlaer
Editor in chief and Conference Manager
Lüneburg, near Hamburg, Germany
Jan Phillip Denkers
Jan Phillip Denkers
Deputy Editor-in-Chief
Lüneburg near Hamburg, Germany
Vanessa Tan
Vanessa Tan
Editor & Marketing Manager
Lüneburg near Hamburg, Germany
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