The BPW Innovation Lab
A manufacturer of truck trailer axles becomes a digital leader in the field of logistics – a story that could only be possible through digital transformation. But who is writing this story? And more importantly: for what reason? Marcus Sassenrath regards change as one of the most normal things in life, especially for a company with a 120-year long history. Change competence, according to the CDO, is the deciding success factor of the process of digitalisation.
Currently the digitalisation strategist of BPW, together with a team of other experts, is working in the new internal Innovation Lab on the ‘Internet of Transport’ – a realisation of a vision in the field of future logistics. In partnership together with both long-standing and new clients, entirely new business models will be formed which will help lead BPW Bergische Achsen into a new chapter of their story.
In an interview with RFID & Wireless IoT Global, Marcus Sassenrath provides detailed insights into the company’s digital strategies and explains why BPW can already be regarded as a “digital champion”.