Tasmanian Distillery Knocks Out Counterfeiters with HID Global’s IoT Platform for Brand Protection
Old Kempton Distillery is located in the small town of Kempton in Tasmania, an island state of Australia, where it produces some of the finest single malt whiskey in the country. As a premium, top-shelf brand, Old Kempton Distillery whiskeys are produced on site, then distilled, aged and bottled all on their property.
Protecting major brands against counterfeit goods is a global challenge across all industries since grey market goods and counterfeiting typically results in lost sales and a poor customer experience that damages the brand. Today, a brand’s success can be measured by how sophisticated the attempts are to imitate it by counterfeiters.