Automotive Auto-ID Applications
AutoID Partner of the Automotive Industry
The automotive industry is facing numerous challenges: competitive pressure and supply bottlenecks are increasing. At the same time, the complexity and harsh manufacturing environment of the industry makes it difficult to implement AutoID technologies.
INTERVIEW WITH THOMAS HEIJNEN
1. Mr. Heijnen, what is Kathrein Solutions' strategy for designing solutions for the automotive industry?
Kathrein Solutions is clearly focused on partner sales, which is reflected on the one hand in the orientation of the further product and portfolio strategy. Kathrein conducts surveys to find out from Kathrein's partners what needs they have from an RFID perspective in material and production flow projects, in order to drive forward the corresponding hardware developments. Kathrein is also expanding its distribution network in order to remain close to its partners on a global scale and to improve its ability to deliver.
2. What new products does Kathrein Solutions offer for the automotive industry?
Kathrein will offer a very attractive RFID test and demo kit for the powerful new RFID Reader RRU 1400 by means of a campaign to allow partners to acquire a comprehensive and powerful test and demo environment at a fair price.
3. What additional services does Kathrein Solutions offer to make it easier for new users to access RFID technology?
In order to provide Kathrein Solutions partners with fast, efficient and uncomplicated access to RFID and RTLS know-how, Kathrein has created the Kathrein Training Academy (KaTrAc) to accompany its channel strategy. Here, Kathrein offers three training levels: Basic, Advanced and Individual.
We would like to emphasize here that Basic and Advanced training are free of charge for contractual partners. Only the individual training courses are subject to a fee. Kathrein Solutions wants to provide each partner with the best possible support, as this is the only way to ensure efficient and successful joint project business.
Customers and interested parties of Kathrein partners thus receive the best possible advice and support from the first appointment, which guarantees customers an efficient and powerful day-to-day business and is intended to make the partner more successful.
4. What opportunities are available to learn more about automotive solutions?
The Kathrein Solutions Sales and Consulting colleagues are really looking forward to meeting customers and interested parties in person again at events such as the Logimat or the Wireless IoT tomorrow. Kathrein has prepared very interesting and hands-on show cases for this purpose. The Kathrein consultants from the Kathrein Academy will also be available to answer questions and present the training content and other training options.