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Levi's Tagged Over 50 Million Articles with RFID

Image: Levi Strauss & Co

Levi's Tagged Over 50 Million Articles with RFID

100% of US stores are already RFID-enabled!

A staggering 50 million Levi's products are currently tagged with UHF RFID labels. This is still far from the threshold. The next success story: 50,000 stores and online shops in 110 countries sell RFID-tagged Levi's products.

Stefan Otte, VP Global Real Estate & Partner Retail, Levi's, in an interview with RFID & Wireless IoT Global! The story will be published in issue 01/2020, released on February 20th 2020.

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The entire process is based on source tagging. By 2021, 3,000 Levi's stores will be equipped with UHF RFID – Today, 100% of US Stores are Already RFID-enabled. RFID is becoming a standard technology in the fashion retail sector: sales increase, cost reduction, enhancement in customer satisfaction.

Increase in Inventory Accuracy in 3,000 Levi's Stores

Levi's articles are sold in 3,000 exclusive stores. The challenge facing all stores: How can customers always find the exact item they are looking for?

“A closer look at the jeans collection shows how extensive the store stocking is. In addition to a large number of cuts, the jeans are available in different colors and washes as well as numerous length/width combinations. On average, customers can choose from 200 different options – 120 for men and 80 for women,” reports Stefan Otte.

If a customer is looking for a particular model in his size, these jeans should ideally be placed on the designated shelf. The frequent store reality: Either the model they are looking for is in a different location or has been sold out without initiating a replenishment process.

RFID & Wireless IoT Global

22 Nov 2023 - RFID & Wireless IoT Global 03-2023

You can read the full article – and numerous other exclusively prepared use cases – in the Retail, Supply Chain and Consumer IoT issue 2020. The issue will be published on February 20, 2020.

RFID & Wireless IoT Global is a leading e-magazine for users, integrators and developers of RFID & Wireless IoT.

  • Publication: 6 x per year as E-Paper
  • Content: Interviews, user reports, statistics, trend evaluations, research results and technology know-how
  • Topics: Industrial IoT, Automotive, Logistics, Healthcare, Retail, Smart City, Security and Consumer IoT
  • Technologies: RFID, NFC, BLE, LPWAN, RTLS, WiFi, 4G/5G, GPS, ORM, SAW
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Vanessa Tan
Vanessa Tan
Editor & Marketing Manager
Lüneburg near Hamburg, Germany
Rena Garbe-Emden
Rena Garbe-Emden
Graphics Specialist
Lüneburg, Germany
Anja Van Bocxlaer
Anja Van Bocxlaer
Editor in chief and Conference Manager
Lüneburg, near Hamburg, Germany
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