The company is turning into a retail technology expert
With five brands that are being sold in more than 1,700 stores, LPP is represented in over 20 countries. In 2017, the wide-area RFID project was initiated. The aim is to have prepared 500 stores and the distribution centre in Danzig for the implementation of RFID by the end of 2019. Currently, the use and integration possibilities are being tested in three stores of the “Reserved” brand. The planned rollout including POS integration is to be completed within only 13 months. The company introduced a software is being developed by their own IT department.
In an interview with RFID & Wireless IoT Global, Piotr Dopierala, Group Logistics Director at LPP, and Rafał Zaliński, General Manager EE Regional Development and Project Manager of RFID implementation at LPP, do not only talk about the status quo of the tests and decision regarding the use of RFID hard tags but also about the future steps after creation of an RFID basis. In addition to the optimisation of supply chain processes and the physical security of the products in the stores, the logistics experts of LPP already envision customer experience applications like smart mirrors in changing rooms.