Rollout kick-off for the Mohito brand
Over 1,700 stores in Europe and the Middle East, five brands, around 210 million items sold per year – that's the fashion company LPP. Reserved is LPP's flagship brand with over 100 million items sold and almost 500 stores. A brand-wide RFID rollout is currently underway. RFID technology is already integrated in almost 300 of the approximate 500 Reserved stores worldwide.
LPP relies on RFID hard tags for identification, which are applied to the garments in the approximately 500 supplier factories directly during production. Sales growth of three to five percent is realistically achievable in the stores that are already RFID-enabled. Cash desk times are reduced by an average of five seconds per transaction.
Parallel to the completion of the rollout at Reserved, LPP is now initiating RFID integration in all stores of the Mohito brand.
Alexander Yashin, RFID-Program Manager, in an interview with RFID & Wireless IoT Global.
