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RFID & Wireless IoT Global, Issue 03/2022 - Publication date: September 14th, 2022
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RFID Solutions Provider Mieloo & Alexander Leads in the Benelux

Image: Mieloo & Alexander

RFID Solutions Provider Mieloo & Alexander Leads in the Benelux

IT Consultancy Turned Successful RFID Systems Integrator within 20 Years

Mieloo & Alexander is a systems business integrator with established expertise in Auto-ID, RFID and localization technologies. Headquartered in the Netherlands and with customers from all over the world, Mieloo & Alexander looks back on over 20 years of continuous growth.

08 Aug 2022 - Mieloo & Alexander Increases Localization Accuracy with Hybrid Solutions

Founded in 2000 as an IT Consultancy

The roots of Mieloo & Alexander are in software development and consultancy. Initially, the two co-founders Joseph Owusu and Sander Merkx set out to provide solutions for e-commerce integration and to conduct IT-driven change projects in supply chain and logistics environments. As EPC Global was launched in 2003 as one of the industrial standards for global RFID usage, Mieloo & Alexander shifted its focus to RFID. In 2012, the company had about 15 employees; today it has 35, with plans to have about 45 by the end of the year. 

“We have a thorough understanding of the bits & bytes of RFID”

Mieloo & Alexander configures and implements customized solutions for track & trace and stock management. Having developed software solutions for RFID for many years gives Mieloo & Alexander a head-start, says Eiko Gramlich, Sales Manager for Germany. “Our advantage is that we have a thorough understanding of the bits & bytes of RFID”, Eiko Gramlich continues. Mieloo & Alexander operates its own hardware integration platform for customers, which makes it possible to integrate new technologies such as RFID, as well as location technologies and other components such as robots or similar, into the customers' system landscape or into their own IoT platform.  On the higher level, processes can be monitored, alarms, reports or head maps can be generated to fully leverage the potential in IoT or Industry 4.0 projects.

Pole Position in the Benelux and International Customers in Four Fields

The company’s software and hardware solutions are mostly geared toward logistics, fashion retail, asset management and industrial supply chain management. “We are striving to be the best within these four markets rather than being mediocre in five or six more”, explains Betül Demirkiran, Business Development & Sales Manager at Mieloo & Alexander. This strategy has been successful, as within the Benelux countries, Mieloo & Alexander is the go-to provider for Auto-ID, RFID and localization solutions in these four markets. International customers from the USA, Canada, Russia and Asia are also among the company’s customers.

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Sander Merkx
Sander Merkx
Management Consulting & Co-Founder
Hoofddorp, The Netherlands
Rob Sliedrecht
Rob Sliedrecht
Sales Director
Hoofddorp, The Netherlands
Eiko Gramlich
Eiko Gramlich
Sales Manager
Düsseldorf, Germany
Betül Demirkiran
Betül Demirkiran
Business Development & Sales
Hoofddorp, The Netherlands
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