Avery Dennison is now also targeting the global automotive industry! Avery Dennison developed the first UHF RFID label in the form of a pressure sensitive label 15 years ago. Founded in Pasadena, California, the company, with over 90 years of experience in material development for coding solutions, is today the leading manufacturer of UHF RFID inlays with more than 1,000 patents ans applications. Previously active primarily in the apparel, food, and aviation industries, Avery Dennison is now targeting the global automotive industry. RFID & Wireless IoT Global spoke with the Avery Dennison‘s experts Tony Fazhev, Jordi Baeta, Frank Smits, and Jasper Zonnenberg about the goals and products the company is now pursuing in this new direction.