Avery Dennison product: AD-151iM WET WHITE UHF Inlay

AD-151iM WET WHITE UHF Inlay

Designed for applications in the automotive industry

Featuring a VDA compliant chip, AD-151iM is specifically designed for applications in the automotive industry. Furthermore, the small antenna form factor makes this chip perfectly suited for small item tagging.

Why Avery Dennison RFID?

We are the largest RFID partner in the retail industry, with over 800 patents and applications worldwide.

Our thought leadership in integrated solutions has already translated across multiple industries.

Our long-standing partnerships with our partners is beneficial for our customers

Through our proven 5-Step Adoption Process and close collaboration with our expert partners, we recommend full-deployment solutions for each application and business requirement

Combining the Best of Both Worlds

Avery Dennison Acquires Smartrac! The acquisition of Smartrac by Avery Dennison was finalized in February 2020. The combination of the two companies creates the broadest RFID portfolio in the market. Now with seven production sites worldwide, the company is well positioned to drive growth in new and existing segments and meet high volume requirements across multiple industries. One of the areas of focus is developing the industrial segment and expanding on the opportunities within the Automotive industry. In recent years, Avery Dennison has also invested in companies such as PragmatIC and Wiliot to further expand its technology offering. Frank Smits, Business Development Manager Intelligent Labels, Avery Dennison & Lauri Hyytinen, Head of Global Sensor Market Development, Smartrac in an interview with RFID & Wireless IoT Global.

Providing the global automotive industry with best in class RFID

Avery Dennison is now also targeting the global automotive industry! Avery Dennison developed the first pressure sensitive label 15 years ago. Founded in Pasadena, California, the company, with over 90 years of experience in material development for coding solutions, is today the leading manufacturer of UHF RFID inlays with more than 1,000 patents ans applications. Previously active primarily in the apparel, food, and aviation industries, Avery Dennison is now targeting the global automotive industry. RFID & Wireless IoT Global spoke with the Avery Dennison‘s experts Tony Fazhev, Jordi Baeta, Frank Smits, and Jasper Zonnenberg about the goals and products the company is now pursuing in this new direction.