With our unique combination of materials expertise, innovative, end-to-end technologies and global capacity for supporting customers, Avery Dennison Smartrac is partnering with companies across multiple industries, introducing transformative benefits through connecting the physical and digital worlds.
Why Avery Dennison Smartrac?
We are the largest UHF RFID partner in the world, with over 1,500 patents and applications globally.
Our thought leadership in integrated solutions has already translated across multiple industries.
Our customers benefit from deep industry knowledge and expertise in technology and innovation, R&D, quality and service.
Through our proven 5-Step Adoption Process and close collaboration with our expert partners, we recommend full-deployment solutions for each application and business requirement.
Solutions for Item-Level Temperature Logging!
The temperature-logger market is still growing fast, due to increased demand from cold-chain operators in food, pharma and other segments for cost-efficient solutions in item-level logging. Avery Dennison Smartrac has the appropriate offer – in the shape of two innovative products that leverage the latest digital ID technologies.
An NFC tag in leather suits supports first responders at the scene of an accident.
The scooter community is networked worldwide. One of the most successful drivers from Germany is Kevin Pohl from Cologne. His career began in 2008 on the world-famous Circuit de Spa-Francorchamps. He started there at the International German Scooter Championship, the forerunner of today's European Scooter Trophy.
Kevin Pohl is German Scooter Champion, entrepreneur and Deputy RFID Production Manager at Avery Dennison. Anyone who gets into conversation with him is not bored. Racing has been part of his everyday life for over 13 years. In 2019, Pohl, who was born in Cologne, turned this sporting talent into a business idea: The integration of NFC RFID transponders in leather suits. Why? NFC transponders store personal data that can provide vital information in the event of an accident. The goal: To increase road and race-track safety.
In an interview with RFID & Wireless IoT Global, Pohl explains which NFC transponders he chose for this purpose and how the small market is reacting to the tagged leather suits on offer.
Avery Dennison Acquires Smartrac!
The acquisition of Smartrac by Avery Dennison was finalized in February 2020.
The combination of the two companies creates the broadest RFID portfolio in the market. Now with seven production sites worldwide, the company is well positioned to drive growth in new and existing segments and meet high volume requirements across multiple industries. One of the areas of focus is developing the industrial segment and expanding on the opportunities within the Automotive industry.
In recent years, Avery Dennison has also invested in companies such as PragmatIC and Wiliot to further expand its technology offering.
Frank Smits, Business Development Manager Intelligent Labels, Avery Dennison & Lauri Hyytinen, Head of Global Sensor Market Development, Smartrac in an interview with RFID & Wireless IoT Global.