Avery Dennison Acquires Smartrac! The acquisition of Smartrac by Avery Dennison was finalized in February 2020. The combination of the two companies creates the broadest RFID portfolio in the market. Now with seven production sites worldwide, the company is well positioned to drive growth in new and existing segments and meet high volume requirements across multiple industries. One of the areas of focus is developing the industrial segment and expanding on the opportunities within the Automotive industry. In recent years, Avery Dennison has also invested in companies such as PragmatIC and Wiliot to further expand its technology offering. Frank Smits, Business Development Manager Intelligent Labels, Avery Dennison & Lauri Hyytinen, Head of Global Sensor Market Development, Smartrac in an interview with RFID & Wireless IoT Global.