In 2017, Dana implemented a new MES system to meet growing customer demand. Along with the new MES system, DANA began using RAIN RFID for 100% traceability through the manufacturing process. In this process, every DANA part is individually scanned at each station in the process, and as a batch when leaving the facility on a pallet. After thoroughly testing a large variety of off-the-shelf RAIN RFID tags, DANA was unable to suitable solution for tagging of automotive parts. Off-the-shelf tags either failed testing or were too large and expensive to meet stringent product requirements and price targets. Dana commissioned Confidex Ltd., the leader in industrial RFID tags, to develop a custom RFID tag which could meet Dana product requirements including high temperature washing and painting. Throughout the design process, DANA and Confidex teams worked closely together to ensure optimal read performance and adhesion of the final tag design.