Digital transformation is the way forward – and RFID labels are one of the pivotal tools. When it comes to optimisation opportunities, the retail trade is uniquely positioned. In contrast to other industrial sectors, technology and digital structures bring benefits to all stages of the value chain. Optimisation in manufacturing and logistics can be compared to other industries – yet the connection and the relationship to the customer goes far deeper. This is the reason that concepts such as ‘shopping experience’ are closely associated with retail and not with mechanical engineering. RFID is a key technology for almost all processes in the retail trade. To date, however, less than 15 percent of all companies in the sector around the globe employ this technology. In an interview with RFID & Wireless IoT Global, Jörg Bald, CEO of identytag, talks about the benefits of using RFID labels. He also explains why UHF/NFC hybrid label solutions will be an indispensable element of future omnichannel concepts.