NXP Semiconductors explains why RAIN RFID is the technology of the future E-Commerce requires 100 % Reliability and Speed In this 'just in time' manufacturer to retailer supply chain; brand owners, logistics providers and e-commerce leaders are appreciating that visibility is the key to managing current and future growth. RAIN RFID provides the data required for the next generation of supply chains. Connected Supply Chain With the help of a connected supply chain, the use of RAIN RFID and the resulting benefits, the correct and authentic goods can always be delivered to customers reliably and quickly. RAIN RFID in the Worldwide Supply Chain NXP Semiconductors produces the ICs that are the heart of the RAIN RFID tags used in digitalization and IoT applications in the world wide supply chain. Interview "Now is the time to implement RAIN RFID in logistics and parcel delivery". James Goodland explains the benefits of RAIN RFID deployment in global supply chains in an interview.