RFID & Wireless IoT Global, Issue 06/2021
EMA50 Retail Robot

EMA50 Retail Robot

Automated Store Analysis

Zebra’s Enterprise Mobile Automation (EMA50) system is more than a robot. It’s an end-to-end solution that prescribes corrective actions to address store issues. Scanning shelves for price and inventory accuracy and more. EMA50 safely coexists with shoppers and staff to improve the store experience.

Daniel Dombach

Daniel Dombach
Director EMEA Industry Solutions
Düsseldorf, Germany

Key Facts


  • safely and autonomously navigates through store aisles.
  • captures shelf and store status, providing processed data for analysis.
  • uses computer vision & AI/machine learning to increase cognition about store operations.
  • saves up to a 65 labor hours for repetitive, manual tasks per week per store.
  • is the essential part of the SmartSight solution for retail by Zebra Technologies.
  • can cover stores with an area of 840 to 23,000 square meters.
  • EMA50 is 1.98 meters high and has a footprint of 62 by 60 centimeters.
  • After a charging time of two hours, the robot can drive autonomously through a store for up to four hours.
  • The robot is equipped with integrated cameras and sensors, including 2D and 3D sensors.


  • Food retail business
  • Retail businesses in general

Enhance Performance with Enterprise Scanners, Mobile Computers, Tablets and Printers

Growing customer expectations are fueling an on-demand economy and the need for compelling experiences. In response to this trend, Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the edge of the enterprise with solutions and partners that enable businesses to gain a performance edge, is helping companies across many industries digitize their operations and improve their performance to stay relevant and compete in today’s marketplace.

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EMA50 Retail Robot
ZQ520 Mobile RFID Printer
AN440 RFID Antenna
MC9190-Z RFID Reader
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