RFID & Wireless IoT create benefits for companies and customers in the midst of digital disruption
RFID & Wireless IoT solutions connect online and offline retail worlds, secure goods in stores, protect brands from product piracy and create new shopping experiences. And that is just the beginning. In this area, we present you with comprehensive expert knowledge on the use of innovative technologies in retail.
"Through the use of RFID technology, employees become digital shopping experts and advise customers on products that they themselves have not yet had in their hands," states Stefan Otte, summarizing the reasons for the global rollout.
Two RFID transponders in each pallet enable the localization of the pallet pool and thus efficient and transparent control. Currently on the agenda: the development of a plastic Euro pallet that can replace the wood-based Euro pallet 1:1.
In the "Fashion Connect" store, "classic" shortcomings of the retail trade, such as rummaged shop shelves, narrow and poorly lit cabins or long queues at checkouts, are to be addressed by technical innovations.
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Wireless Technologies for the Retail Industry
Especially in the textile business, wireless technology has long moved into the retail industry. Availability in the store and online is monitored and updated via a network of transponders, readers, and a cloud that can be accessed manually or that automatically sets processes in motion, for example to restock inventory.
Items can be tracked and located via wireless technologies like RFID, creating transparency in the supply chain.
All articles in this section have been selected with care to not only provide you with information about certain projects but also to give you the opportunity to find the exact fit of supplier, product, or solution for your own project.
A unique customer experience
In order to guarantee a convenient shopping experience, stores can implement applications like smart mirrors or fitting rooms that monitor items (and can detect possible manipulation) and recommend complementary items or provide information about size and color availability. Innovative customer interaction (through virtual shop assistants) can improve customer satisfaction and loyalty.
With dynamic prices, stores can adjust more easily to the market, competitors, and the customer needs.
Wireless technologies provide security in the retail industry: Item tagging (source tagging right from the production) can help prevent theft or counterfeiting and unveil tampering. With mobile or short-range payment methods (NFC), data remains secure, transactions are documented, and the payment process is faster and easier.