Experience Store

Retail Store of the Future: Puma opens Experience Store

A retail store of the future is to be created and the entire retail industry to be transformed. This consequently expands the boundaries of sport, fashion, and technology.

Puma creates a new kind of shopping experience on an interactive sales floor

Puma opened an experience store in New York City on more than 1,700 square meters to test technologies that will help shape the shopping of the future. Promoting the individuality and creativity of consumers, enriching the shopping experience through the use of technology, generating authentic training conditions through sports simulation – these are the new possibilities on the interactive sales floor in Puma's flagship store.

A retail store of the future is to be created and the entire retail industry to be transformed. This consequently expands the boundaries of sport, fashion, and technology.

Compiled by RFID & Wireless IoT Global with information from Puma.

Niklas Van Bocxlaer
Niklas Van Bocxlaer
Exhibition Manager
Lüneburg near Hamburg, Germany
Anja Van Bocxlaer
Anja Van Bocxlaer
Editor in chief and Conference Manager
Lüneburg, near Hamburg, Germany
Vanessa Tan
Vanessa Tan
Editor & Marketing Manager
Lüneburg near Hamburg, Germany
Franziska Schitter
Franziska Schitter
Editor
Lüneburg, Germany
Cookies are necessary to provide you with our services. By continuing your visit on the website, you consent to the use of cookies.
More information Ok