Puma creates a new kind of shopping experience on an interactive sales floor
Puma opened an experience store in New York City on more than 1,700 square meters to test technologies that will help shape the shopping of the future. Promoting the individuality and creativity of consumers, enriching the shopping experience through the use of technology, generating authentic training conditions through sports simulation – these are the new possibilities on the interactive sales floor in Puma's flagship store.
A retail store of the future is to be created and the entire retail industry to be transformed. This consequently expands the boundaries of sport, fashion, and technology.
Compiled by RFID & Wireless IoT Global with information from Puma.
