Promotional merchandise

Promotional Goods Always in Digital View

CHEP Promotion Analytics generates real-time movement and condition data via an NB-IoT tracker integrated into the pallets.

Better Planning for Increased Sales

Visible in Real Time: Always in the Right Place at the Right Time

75 percent of manufacturers are dissatisfied with the availability of data on their promotional merchandise. There are hardly any options or interfaces for determining whether the promotion has even made it into the store – and then, ideally, onto the sales floor. If the product is not directly on the sales floor on Monday, not only do manufacturers miss out on sales, but branding also suffers from the time delay. All parties involved in the supply chain lack data to determine at which points in the chain errors or delays occur.

Sebastian Stahl, Project Manager Digital Solutions, Chep, in an interview with RFID & Wireless IoT Global.

Niklas Van Bocxlaer
Niklas Van Bocxlaer
Exhibition Manager
Lüneburg near Hamburg, Germany
Anja Van Bocxlaer
Anja Van Bocxlaer
Editor in chief and Conference Manager
Lüneburg, near Hamburg, Germany
Vanessa Tan
Vanessa Tan
Editor & Marketing Manager
Lüneburg near Hamburg, Germany
Franziska Schitter
Franziska Schitter
Editor
Lüneburg, Germany
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