Better Planning for Increased Sales
Visible in Real Time: Always in the Right Place at the Right Time
75 percent of manufacturers are dissatisfied with the availability of data on their promotional merchandise. There are hardly any options or interfaces for determining whether the promotion has even made it into the store – and then, ideally, onto the sales floor. If the product is not directly on the sales floor on Monday, not only do manufacturers miss out on sales, but branding also suffers from the time delay. All parties involved in the supply chain lack data to determine at which points in the chain errors or delays occur.
Sebastian Stahl, Project Manager Digital Solutions, Chep, in an interview with RFID & Wireless IoT Global.