A solution was needed to fight against counterfeiting!
Taiwan is famous for its tea culture because the mountains belted with cloud provide perfect conditions to grow tea trees in different breeds. Lugu, a small town located in the very center of Taiwan, is one of the tea areas which produce unique flavors that impress many tea lovers.
In every spring and winter, Lugu Dong-Ding Tea Cooperatives holds a competition to select the finest tea from tea farmers. Once the champion tea is decided, it’s time to bring it to the market for you to enjoy.
The packaged tea has its price from 100 to 600 USD, making it a lucrative business that gives ground to counterfeiting. Such an issue not only tarnishes the reputation of the Cooperatives, but also results in lost sales and a poor customer experience.
A solution is needed to fight against counterfeiting and allow customers to be assured the authenticity of the tea at the time of purchase. Hsin Jui Optoelectronics (HJ), an IoT company which is strong at cloud services, teams up with SAG to provide the Cooperatives with a solution by applying an NFC label as a tea box seal.
This NFC label (with Mifare NTAG213) integrates both the physical and digital tamper proof function to guard the tea against counterfeiting. At the physical side, the security cut is a simple and effective way to leave a mark of any attempt to remove it.
At the digital side, customers can take advantage of the NFC function on their mobile phone to read the label. Each anti-counterfeit verification label has its own unique ID number. Through its security encryption mechanism and strict backend system management, the customer can download the user-friendly App to tap and read the label.
It simplifies the process for the customer to identify the tea’s authenticity. It is important to ensure the rights and interests of consumers. Meanwhile, the Cooperatives gets to know the information of when and where of its tea selling by the time the label is read. It strengthens the brand protection and provides potential marketing opportunity to further engage with customers.
NFC is Everywhere
NFC stands for Near Field Communication. It enables various use cases by means of data exchange between an NFC phone and a tag in a contactless way. During these years, NFC technology has become no stranger to many business territories thanks to the promotional activities and down-to-earth applications that make our lives more convenient.
We see NFC has been “everywhere” when the system integrator, chip and transponder manufacturer, and end user are collaborating to deal with challenges in different applications.
SAG, as an RFID transponder solution provider, acts a pivotal role in the industry chain by bridging the technology to the ingenious need.