The start of any project work is the topic. This is followed by the objective and the message. The creative concept is then developed. Visual ideas for the presentation of the topic emerge. The concept is the basis for the interview, in which the details are explained in a personal discussion.
2. Text Work and Layout
All relevant details from the interview are processed for the text. The text, the layout and the selection of images are based on the concept. The first version of the text can be ready for the first reading as early as 2 to 3 days after the interview.
3. Distribution in Media Channels
After the final approval, the publication phase of the project work begins. Distribution is also jointly coordinated. Publication is possible in the e-paper, on LinkedIn, on the business portal and in the weekly newsletter.
4. Transfer of Rights of Use
Companies receive the rights of use to promote the article in their own newsletters, mailings or brochures. The only exception is the transfer of the article to other professional media.