Item-Level RFID Tagging

Achieving powerful results with minimal effort

The message of SML Group's CTO Dean Frew is: RFID implementation in shops needs to be kept as simple as possible because a solution like this will benefit the retailer immensely.

Keep it simple !

SML, a global company that specialises in retail, brings the industry's broadest set of experience and RFID offerings from high performance RFID tags and global network of encoding solutions to enterprise class RFID software applications for retail stores and distribution centers. Global presence is the key to efficient and fast delivery of tags and labels to customers who require them for production – whether coded or un-coded.

In an interview with RFID & Wireless IoT Global, Dean Frew, CTO & SVP RFID Solutions, SML Group, discusses what the future of retail could look like. From his point of view, there is a lack of specialised consulting companies. This results in fashion and retail companies being overwhelmed with offers the extent of which vastly exceeds their requirements. This reduces ROI.

There, Dean Frew’s message is the following: RFID implementation in shops needs to be kept as simple as possible because a solution like this will benefit the retailer immensely.

Get to know our products

Inspire™ RFID Inlay & Tag
SML RFID Service Bureau
Clarity® RFID Item-Level Solution
Dean Frew
Dean Frew
Chief Technology Officer and Senior VP of RFID Solutions
Plano, United States
Lesley Suen
Lesley Suen
Senior Vice President of RFID Technology and Corporate Marketing
Shenzhen, China
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