Founded in 1973, the Deckers Outdoor Corporation, also known as “Deckers Brands”, is a US-American retail company that designs, produces and distributes footwear, apparel and accessories. Company headquarters are located in Goleta, California. Deckers Brands employs over 3,600 staff worldwide.
Part of the family brand are the labels UGG Australia, Teva, Sanuk, Hoka Hoka One and Koolaburra. The product portfolio includes luxury fashion items, sportswear, casual wear, and footwear. In production, the company focuses on high levels of manufacturing quality and depth as well as the ethical sourcing of resources in the supply chain. Distribution and sales of brand products are carried out in 138 stores worldwide as well as via e-commerce in a company-owned online store.
The goal of the company is the utilization of an RFID inventory management system in order to reduce the workload for inventory counts, increase inventory accuracy, reduce safety stock and improve stock availability.
(Image Source: Deckers Outdoor Corporation, Checkpoint Systems)