Toy manufacturer Mattel is expanding a toy racetrack system via NFC integration into a digital, mixed-play – real and virtual – car racing game.
NFC technology integrated in toy cars creates the interaction options between the game and digital app-based applications.
Mattel is the second largest toy manufacturer in the world after Lego. The company, headquartered in El Segundo, California, employs over 31,000 people in 42 countries. Products are available in more than 150 states.
On Hot Wheels race tracks, races can be simulated with suitable toy cars. In addition to numerous different vehicles, the toy system also includes the possibility of designing racing tracks individually. Mattel was looking for a technological implementation to enhance the car racing game, offer new game design options and make racing results comparable.
Objectives
The solution developed by Mattel consists of a total of three components:
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Technologies
Application Fields