RFID is the key technology for embedding intelligence into simple physical products, turning them into connected, ‘living’ products.
SMARTRAC enables the digitization of everyday products by combining our world-leading, innovative RFID products with our Smart Cosmos IoT solutions suite, which enables customers to realize innovative applications and services for a plethora of use cases.
Serving as key elements of digital transformation, our RFID and NFC inlays and tags and sensor products are available in customized form factors, to suit the needs of a wide range of industries and businesses.
Sales Director DACH Industry
Frankfurt am Main, Germany
Smart Cosmos consists of the following key elements required to turn physical products into digital platforms:
A platform that manages the digitized product data and makes it available to many digital systems. This provides the springboard for new IoT applications that can transform relationships with customers, suppliers, the supply chain – and transform businesses.
A digital identity solution that enables you to assign a secure digital identity and additional data to individual products at the point of manufacture, or a subsequent point in the supply chain, in a tightly controlled process step that can be applied in non-secure environments.
End-to-end solutions to utilize product data for consumer experience innovation, inventory and supply chain management, and many more applications.
SMARTRAC is a global leader in innovative RFID products and IoT-based solutions. We make objects smart and products come alive by unleashing the Internet of Things, creating additional value for people and businesses.
Broad product range covering LF, HF, NFC, UHF, and hybrid inlays and tags
Most comprehensive technology portfolio in high-end wafer processing, antenna design, bonding, lamination, and assembly
Proven track record of several billion products produced and supplied
In time for NRF 2019 Retail’s Big Show, Smartrac is introducing Eagle, an all-new RAIN RFID product line whose top read range and state-of-the-art UCODE® 8 chip by NXP make it a superior choice for global retail applications.
Alongside Eagle, the RFID and IoT pacesetter is also launching UCODE 8 based versions of its Midas FlagTag® and MiniWeb inlays.
Smartrac supports Mammut on its way to become digital leader in the outdoors.
Mammut provides high-quality products and unique brand experiences for outdoor enthusiasts around the world, and is making inroads into product digitization relying on NFC tags, software and enabling technology from RFID and IoT pacesetter Smartrac. Both partners will jointly present the initial outcome of their cooperation at NRF 2019: Retail’s Big Show in New York, January 13-15, 2019.
Smartrac is ready for take-off with its all-new ‘Wings’ inlay!
RFID technology to track baggage has been on the aviation industry’s radar screen for years. However, never before has industry wide adoption been so close. Earlier this year at the Annual General Meeting (AGM) of the International Air Transport Association (IATA) its members agreed to consider expanding IATA’s existing baggage tag standards to include RFID inlays to enable real-time tracking of baggage.
The global trade association’s members will vote to pass a resolution next year committing the industry to the global adoption of RFID inlays. Signs are very positive, consensus will be reached to begin the technology rollout globally in 2020.
Consulting and research company Frost & Sullivan honored Smartrac Technology Group as the Company of the Year 2019 in the Global RFID solutions market. Frost & Sullivan declared the RFID and IoT pacesetter to have “the best strategy for successful market growth and to hold the leadership position in the RFID industry.”
Frost & Sullivan lauds Smartrac as the product digitization leader with a commitment to providing excellent customer value. Frost & Sullivan also recognized the importance of the company’s Smart Cosmos solutions platform, with a focus on retail industry needs, as “setting new digital standards through consumer experience innovation.”
Building on the success of its innovative Midas FlagTag® for items with metallic, plastic and cardboard surfaces, Smartrac has announced a Midas FlagTag, now also featuring NXP’s UCODE® 7xm IC.
Leveraging the IC’s specific capabilities, Midas FlagTag UCODE 7xm is particularly suitable for applications like asset tracking, inventory management or process optimization in the automotive industry as well as other industrial environments.
Introduced roughly one year ago, Smartrac’s unique Midas FlagTag design uses the metallic surface as part of the antenna structure, ensuring superior performance in demanding physical environments, while providing cost advantages over foam-based inlays and hard tags typically used in tougher industrial environments.