Image: Stora Enso

Ribo Group introduces ECO RFID to women’s fashion in China

The Chinese women’s fashion retailer, Ribo Group, is using the sustainable ECO RFID labels by Stora Enso in their clothing hangtags. Together with the hangtag provider Esquel, the collaboration that started in December 2019, will replace millions of traditional RFID labels with a sustainable alternative.

With both Ribo Group and Esquel focusing strongly on innovation and environmental responsibility, the unique, paper-based and recyclable ECO RFID tags were a natural choice. The award-winning ECO RFID Tag technology not only enables significant CO2 emission reductions compared to traditional RFID tags but the tags are also cost-competitive and performant.

“The collaboration allows us to gain the unique benefits of RFID in a way that aligns with our values and sustainability goals,” tells Ribo Group VP, Liang Lin.

“This decision aligns with our vision to offer our customer sustainable products so that we can create a better future together,” says Jenny Cui, Managing Director at Esquel.

Ribo Group is a women’s fashion retailer and distributor in China with over 1100 stores, 1700 employees and clothing output of 4.8M across the nation. Through their 20-years of effort, Ribo Group has developed into an international brand assets operation group integrating design creativity, production and sale. Ribo holds high its respect for the laws of nature and its belief in life vitality. Ribo Fashion advocates the core value of “creativity leads to future success”.

Esquel is a leading Hong Kong-based textile and apparel manufacturer. With 50,000 employess globally, Esquel works to bring people and environment in harmony with each other, creating a sustainable future worthy of appreciation for generations to come.

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Industrial Solutions with sustainable ECO RFID
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ECO RFID Retail Collection
Ville Voipio
Ville Voipio
Head of Sales and Marketing, Intelligent Packaging
Helsinki, Finland
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