Francisco Melo, Vice President and General Manager, Avery Dennison Smartrac

RFID is rapidly changing many aspects of how we live, from the clothes we wear and food we eat to our cars, medicine, and air travel. As the world's largest UHF RFID partner, Avery Dennison Smartrac is at the forefront of transformation RFD technology changes, developing leading integrated RFID solutions that are designed to help improve inventory management and loss prevention–from manufacturing source to the consumer.

Francisco Melo, Vice President and General Manager, Avery Dennison Smartrac

Avery Dennison Smartrac

Avery Dennison Smartrac's RFID solutions have proven to increase inventory accuracy, process and supply-chain efficiencies by enabling companies to track their products from point-of-production to point-of-sale. Our extensive portfolio covers a wide range of inlay designs for operation in the UHF, HF and NFC frequency bands, and are commonly found in retail, medical, transport, logistics, and manufacturing industries.

Available in both dry and wet formats, our inlays are recommended for countless applications which require outstanding performance requirements.

Why Avery Dennison Smartrac?

  • We are the largest RFID partner in the retail industry, with over 800 patents and applications worldwide.
  • Our thought leadership in integrated solutions has already translated across multiple industries.
  • Our long-standing partnerships with our partners is beneficial for our customers
  • Through our proven 5-Step Adoption Process and close collaboration with our expert partners, we recommend full-deployment solutions for each application and business requirement

World’s largest UHF RFID partner

As the world’s largest UHF RFID partner, Avery Dennison Smartrac brings advanced efficiency, reliability, and accuracy to our customers’ global supply chains with our industry-leading solutions and technologies.

When businesses choose to work with us, they get a partner with deep understanding of what it takes to make each and every RFID application successful, and access to experienced engineering and technical resources; advanced research and testing capabilities; and most importantly, our field-proven inlay products.

Ten billion RFID inlays in ten years

As an early innovator of Radio Frequency Identification, Avery Dennison Smartrac has now become a global leader in RFID-enabled technologies with patents and applications, and state-of-the-art manufacturing capabilities located around the world. Ten years and over ten billion RFID inlays later, leading retailers and brands continue to partner with us – from business case development to complete solution rollout .

And while our RFID innovations have transformed productivity in the apparel retail space, we are also seeing firsthand how our solutions are streamlining operations, improving inventory management, and facilitating distribution in other sectors, like perishable foods, cosmetics, and aviation.

For Retail

Our leadership in integrated solutions has already seen success for a number of solutions in the retail sector and is easily translated from apparel to other areas of retail due to our expertise in labeling and branding solutions.

For Converters

We boast an array of solutions for converters, able to adapt our knowledge and expertise in inlays to work with long-standing partners and industry leaders to provide the best possible results and ROI for any business.

Customer demand for supply chain optimization, increased visibility and improved inventory accuracy is increasing, Avery Dennison Smartrac can work with you to ensure there are appropriate RFID solutions available for your entire customer base. We have the knowledge and expertise you can trust with proven market application to support your business needs.

Item-Level Temperature Logging

Upgrading the Cold Chain

Offering the appropriate solution – in the shape of two innovative products that leverage the latest digital ID technologies.
High Volume Requirements

Combining the Best of Both Worlds

Large daily volumes in industry, VDA requirements and the transformation in the automotive industry: a response from Lauri Hyytinen and Frank Smits.

Providing the global automotive industry with best in class RFID

Avery Dennison's advanced UHF RFID inlays ensure complete visibility and control of the production and logistics processes of automotive supply chain companies.

Supplier Excellence


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Get in touch with our experts

Jordi Baeta
Jordi Baeta
Market Development Manager RFID EMEA
Sant Quirze del Valles, Spain
Jasper Zonnenberg
Jasper Zonnenberg
Global Senior Director, Converter Leverage and Aviation Market Development, Intelligent Labels
Oegstgeest near Amsterdam, Netherlands
Frank Smits
Frank Smits
Business Development Manager Intelligent Labels
Oegstgeest near Amsterdam, Netherlands
Tony Fazhev
Tony Fazhev
Product Manager Intelligent Labeling, Europe | RFID Team
Oegstgeest near Amsterdam, Netherlands

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