Francisco Melo, Vice President and General Manager Global RFID, Avery Dennison

Avery Dennison's RFID solutions have proven to increase inventory accuracy, process and supply-chain efficiencies by enabling companies to track their products from point-of-production to point-of-sale. Our extensive portfolio covers a wide range of inlay designs for operation in the UHF, HF and NFC frequency bands, and are commonly found in retail, medical, transport, logistics, and manufacturing industries.

Available in both dry and wet formats, our inlays are recommended for countless applications which require outstanding performance requirements.

Why Avery Dennison RFID?

  • We are the largest RFID partner in the retail industry, with over 800 patents and applications worldwide.
  • Our thought leadership in integrated solutions has already translated across multiple industries.
  • Our long-standing partnerships with our partners is beneficial for our customers
  • Through our proven 5-Step Adoption Process and close collaboration with our expert partners, we recommend full-deployment solutions for each application and business requirement

RFID is rapidly changing many aspects of how we live, from the clothes we wear and food we eat to our cars, medicine, and air travel. As the world's largest UHF RFID partner, Avery Dennison is at the forefront of transformation RFD technology changes, developing leading integrated RFID solutions that are designed to help improve inventory management and loss prevention–from manufacturing source to the consumer.

Francisco Melo, Vice President and General Manager Global RFID, Avery Dennison

Supplier Excellence

Technologies

Application Fields

Avery Dennison

World’s largest UHF RFID partner

As the world’s largest UHF RFID partner, Avery Dennison RFID brings advanced efficiency, reliability, and accuracy to our customers’ global supply chains with our industry-leading solutions and technologies.

When businesses choose to work with us, they get a partner with deep understanding of what it takes to make each and every RFID application successful, and access to experienced engineering and technical resources; advanced research and testing capabilities; and most importantly, our field-proven inlay products.

Ten billion RFID inlays in ten years

As an early innovator of Radio Frequency Identification, Avery Dennison has now become a global leader in RFID-enabled technologies with patents and applications, and state-of-the-art manufacturing capabilities located around the world. Ten years and over ten billion RFID inlays later, leading retailers and brands continue to partner with us – from business case development to complete solution rollout .

And while our RFID innovations have transformed productivity in the apparel retail space, we are also seeing firsthand how our solutions are streamlining operations, improving inventory management, and facilitating distribution in other sectors, like perishable foods, cosmetics, and aviation.

For Retail

Our leadership in integrated solutions has already seen success for a number of solutions in the retail sector and is easily translated from apparel to other areas of retail due to our expertise in labeling and branding solutions.

For Converters

We boast an array of solutions for converters, able to adapt our knowledge and expertise in inlays to work with long-standing partners and industry leaders to provide the best possible results and ROI for any business.

Customer demand for supply chain optimization, increased visibility and improved inventory accuracy is increasing, Avery Dennison can work with you to ensure there are appropriate RFID solutions available for your entire customer base. We have the knowledge and expertise you can trust with proven market application to support your business needs.

Avery Dennison introduces new label adhesive technology

Stronger hold on rough surfaces! Avery Dennison introduced their new Surfas Technology at Labelexpo Europe. This patent-pending adhesive technology increases surface contact for better initial tack to create a stronger hold on rough finishes, like corrugated boxes. Surfas Technology, a perfect solution for e-commerce and logistics labeling needs, offers a sustainable edge and will be available at the same price as conventional labeling solutions for corrugated board.

Avery Dennison at Labelexpo Europe

Avery Dennison Store of the Future to transport visitors into ‘A Connected World’ Avery Dennison will take visitors to Labelexpo Europe on a journey through the industries being transformed by intelligent labels as they join live RFID and NFC demonstrations and immerse themselves in the next evolution of shopping.

Kit Check and Avery Dennison partner to improve patient safety

Integrating RFID into cGMP packaging lines Kit Check, the leader in automated medication management solutions for hospitals, and Avery Dennison, a global leader in intelligent label solutions and the world’s largest UHF RFID partner, are partnering to work directly with drug manufacturers worldwide to apply RFID tags to medication packaging. Tagging pharmaceutical products in this way helps improve patient safety by enabling more accurate tracking and authentication of medication through the entire supply chain, with the goal of reducing error rates to nearly zero. It also eliminates the need for cost and labor-intensive in-house medication tagging at hundreds of hospitals.

Blockchain and the future of food and drink packaging

What’s in a label? New collaboration with Avery Dennison and The Future Laboratory explores the implications of today’s trends on the future of label and packaging design. Avery Dennison announces a new original content series, authored by future forecasters, The Future Laboratory. The monthly online column, based on proprietary research, provides insights on global drivers, macro and micro trends and their impact on consumers, brands, and the label and packaging industry. In the first release the renowned forecaster considers blockchain as a way to make labelling data more robust, information transparency more accessible, and ultimately empower consumers about their purchasing decisions.

Avery Dennison launches new On-Metal RFID solutions

A range of UHF RFID tags designed for tagging challenging materials containing metal, foil and liquid! Bringing innovation to the heart of the consumer goods industry Avery Dennison (NYSE:AVY) announced the launch of its latest range of On-Metal UHF RFID solutions, specifically designed for tagging products that traditional RFID technologies find challenging. The new tags have been optimized for performance when applied to objects containing metal, foil and liquids, reflecting retailers growing desire for RFID to play a larger role in enhancing and automating supply chains and retail, especially in the food and beauty segments.

Jordi Baeta
Jordi Baeta
Market Development Manager RFID EMEA
Sant Quirze del Valles, Spain
Jasper Zonnenberg
Jasper Zonnenberg
Global Senior Director, Converter Leverage and Aviation Market Development, Intelligent Labels
Oegstgeest near Amsterdam, Netherlands
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