Francisco Melo, Vice President and General Manager, Avery Dennison Smartrac

Digital ID technologies are rapidly changing many aspects of how we live, from the clothes we wear and food we eat to our cars, medicine, and air travel. In a world of big data and massive amounts of information, digital ID technologies help create certainty, showing how a connected world can be a better world, full of greater possibilities.

Francisco Melo, Vice President and General Manager, Avery Dennison Smartrac

Avery Dennison Smartrac

With our unique combination of materials expertise, innovative, end-to-end technologies and global capacity for supporting customers, Avery Dennison Smartrac is partnering with companies across multiple industries, introducing transformative benefits through connecting the physical and digital worlds.

Why Avery Dennison Smartrac?

  • We are the largest UHF RFID partner in the world, with over 1,500 patents and applications globally.
  • Our thought leadership in integrated solutions has already translated across multiple industries.
  • Our customers benefit from deep industry knowledge and expertise in technology and innovation, R&D, quality and service.
  • Through our proven 5-Step Adoption Process and close collaboration with our expert partners, we recommend full-deployment solutions for each application and business requirement.

Pairing the Physical with the Digital

Avery Dennison Smartrac bridges the physical and the digital, enabling businesses to add digital connectivity to any item.

Supply-chain visibility and increased operational performance; traceability and tracking; inventory management; brand safety, ingredient and storage integrity: all can be enabled or improved with the help of Avery Dennison’s industry-leading digital ID solutions and technologies.

In industries as diverse as Apparel, Beauty, Food, Logistics, Healthcare, Automotive and Aviation, Avery Dennison Smartrac RFID inlays and other trigger technologies pair every physical product with its digital twin, creating a sum-total pairing, making every physical product internet-connected. This new connectivity affords radical new possibilities for companies and consumers alike.

For companies, our digital ID technologies make inventories more visible and more productive, while providing greater insight into consumer behavior and preferences.

For consumers, our digital ID technologies enhance experiences and make shopping more satisfying, informative and fun.

For the planet, digital ID increases sustainability by improving transparency and reducing waste across the supply chain and making the disposal of products more responsible.

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