Brett Wilms, Managing Director Brady Europe, Middle East, Africa & Australia

Manufacturers trust Brady’s products and software to help them eliminate defects, verify assembly, automate production processes, track parts and more. Our Intelligent Manufacturing ecosystem enables you to benefit from the end-to-end visibility and flexibility.

Brett Wilms, Managing Director Brady Europe, Middle East, Africa & Australia


Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect people, products and places. Brady’s products help customers increase safety, security, productivity and performance and include high-performance labels, signs, safety devices, printing systems and software. Founded in 1914, the company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical, aerospace and a variety of other industries.

Who We Are

For over 100 years, Brady has worked side-by-side with our customers to deliver high-performance identification solutions, solve tough manufacturing challenges, and design for what comes next. We are a global manufacturer of identification hardware, materials, software, and solutions. We bring all of these components together into an ecosystem specifically designed to deliver the next generation of digital identification solutions.

By designing and developing these components to be integrated from the start, we’re doing what we’ve always done for our customers – delivering high-performance identification solutions when performance matters most.

A Complete RFID Solution, Tailored to Customer's Needs

Complete solutions that can be adapted to customer needs down to the last detail, now make RFID accessible to a wide range of businesses, even in environments that are considered challenging for most labels and readers. Bring your workplace to the next level of efficiency and productivity with reliable RFID solution from Brady.

Locate, identify, track and trace multiple assets at once from a 15m distance without ever having to lay eyes on them. Or cover your entire workplace with well placed fixed RFID scanners to maximally accelerate asset tracking. Quickly guide employees to the assets they need in the most optimal order, fully automate inventories and check any outgoing cargo for completeness in seconds.

A Brady's complete RFID solution includes:

  • Industrial grade RFID labels that stick and stay attached, with a read range adapted to your needs.
  • Printers that can quickly create additional RFID labels at your premises.
  • Scanners that deliver the data you need, via apps or software that unlock tactical and strategic benefits for your business.
  • Software integration of our complete RFID solution with your existing ICT infrastructure.

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