Instant access to a world of information and the consumers growing thirst for knowledge to ensure they spend on brands they truly align with, means today’s tech savvy consumer is using their buying power more effectively and can buy what they want, whenever they want it. To remain competitive, retailers must offer a great customer experience that has real depth as well as functions seamlessly, whether online or in-store. RFID integration is the vital enabler for retailers to accomplish this as it enables: item-availability, vastly enhanced customer experience, frictionless checkout and loss-prevention. There are very few technologies such as RFID that perform, are affordable, implementable and help increase your sales whilst simultaneously improving efficiencies and reducing costs; RFID does just that.
Chris Currie, CEO, ITL Group