Christian Uhl, CEO, SMARTRAC

SMARTRAC is a global leader in innovative RFID products and IoT-based solutions. We make objects smart and products come alive by unleashing the Internet of Things, creating additional value for people and businesses.

  • Broad product range covering LF, HF, NFC, UHF, and hybrid inlays and tags
  • Most comprehensive technology portfolio in high-end wafer processing, antenna design, bonding, lamination, and assembly
  • Proven track record of several billion products produced and supplied

The winners in every market will be the businesses that bridge the gap between the real world and the digital world. We are here to digitise every physical product with innovative solutions. We are here to unleash the Internet of your Things. As the global RFID and IoT pacesetter, SMARTRAC fosters innovation by continuously improving and enhancing its roduct and solution portfolio.

Christian Uhl, CEO, SMARTRAC

Supplier Excellence


Application Fields

Smartrac Technology Group

Global leader for innovative RFID-based IoT solutions

SMARTRAC is the global leader for innovative RFID products and IoT-based solutions that are driving the digital transformation. We make everyday products smart and come alive by unleashing the Internet of Things, creating additional value for people and businesses.

Our solutions enable businesses and brand product manufacturers to identify, authenticate and track product offerings, and utilize data analytics.

SMARTRAC’s solutions are suitable for a wide array of applications - such as automation, automotive, brand experience, library and media management, manufacturing, packaging, retail, supply chain management, and many more. With our comprehensive patent and technology portfolio, we have set standards across all fields in the global RFID industry.

Customized RFID and IoT-based solutions

SMARTRAC boasts one of the largest production capacities in the RFID industry: All RFID inlays and tags are produced according to the highest quality standards. SMARTRAC operates its own R&D department, production, and global sales network. We are able to supply significant volumes of high-quality RFID transponders with competitive lead times that meet agreed delivery schedules.

Based on our clear strategic focus, technology leadership and a lean, market-oriented organizational structure, SMARTRAC has developed from being a pure RFID manufacturer into a leading global supplier of unique and scalable RFID-based IoT solutions that suit a wide range of applications and use cases.

Our Smart Cosmos® IoT solutions suite enables and manages living product data: Companies can connect real-time product data directly to their digital systems, powering transformative innovative solutions.

Smartrac Announces Comprehensive Green Tag Program

Taking a Holistic Approach! Smartrac announced its Green Tag Program to the public. In addition to its existing commitment to minimize any possible ecological impact of its manufacturing processes, the RFID and IoT pacesetter has taken on an obligation to manufacture RFID products that live up to a true sustainability promise even under strict Life Cycle Assessment (LCA) scrutiny.

Smartrac achieves ARC Quality Certification

Superior Assurance for Customers Smartrac received ARC Quality Certification for the design and manufacturing of its RFID inlays and tags. The ARC Quality Certification complements ISO certification, and benchmarks all aspects of an RFID supplier’s operations, including but not limited to, specific products and manufacturing processes.

Smartrac launches new Glass Tag NFC

Small ‘Glass Tag NFC’ Enlarges Range for Embedded Tagging Smartrac Technology Group has launched its new Glass Tag NFC. Thanks to its robust design and extremely small form factor, the NFC product offers the option of embedded tagging to a wide range of additional materials, products and, ultimately, industry segments. Hence, Glass Tag NFC extends the fields of applications such as product authentication, brand protection, customer engagement, and customer loyalty.

Smartrac Introduces Brand-New Eagle Inlays

In time for NRF 2019 Retail’s Big Show, Smartrac is introducing Eagle, an all-new RAIN RFID product line whose top read range and state-of-the-art UCODE® 8 chip by NXP make it a superior choice for global retail applications. Alongside Eagle, the RFID and IoT pacesetter is also launching UCODE 8 based versions of its Midas FlagTag® and MiniWeb inlays.

Swiss outdoor brand Mammut cooperates with Smartrac

Smartrac supports Mammut on its way to become digital leader in the outdoors. Mammut provides high-quality products and unique brand experiences for outdoor enthusiasts around the world, and is making inroads into product digitization relying on NFC tags, software and enabling technology from RFID and IoT pacesetter Smartrac. Both partners will jointly present the initial outcome of their cooperation at NRF 2019: Retail’s Big Show in New York, January 13-15, 2019.

Thorsten Braas
Thorsten Braas
Sales Director DACH Industry
Frankfurt am Main, Germany
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