Christian Uhl, CEO, SMARTRAC

SMARTRAC is a global leader in innovative RFID products and IoT-based solutions. We make objects smart and products come alive by unleashing the Internet of Things, creating additional value for people and businesses.

  • Broad product range covering LF, HF, NFC, UHF, and hybrid inlays and tags
  • Most comprehensive technology portfolio in high-end wafer processing, antenna design, bonding, lamination, and assembly
  • Proven track record of several billion products produced and supplied

The winners in every market will be the businesses that bridge the gap between the real world and the digital world. We are here to digitise every physical product with innovative solutions. We are here to unleash the Internet of your Things. As the global RFID and IoT pacesetter, SMARTRAC fosters innovation by continuously improving and enhancing its roduct and solution portfolio.

Christian Uhl, CEO, SMARTRAC

Supplier Excellence


Application Fields

Smartrac Technology Group

Global leader for innovative RFID-based IoT solutions

SMARTRAC is the global leader for innovative RFID products and IoT-based solutions that are driving the digital transformation. We make everyday products smart and come alive by unleashing the Internet of Things, creating additional value for people and businesses.

Our solutions enable businesses and brand product manufacturers to identify, authenticate and track product offerings, and utilize data analytics.

SMARTRAC’s solutions are suitable for a wide array of applications - such as automation, automotive, brand experience, library and media management, manufacturing, packaging, retail, supply chain management, and many more. With our comprehensive patent and technology portfolio, we have set standards across all fields in the global RFID industry.

Customized RFID and IoT-based solutions

SMARTRAC boasts one of the largest production capacities in the RFID industry: All RFID inlays and tags are produced according to the highest quality standards. SMARTRAC operates its own R&D department, production, and global sales network. We are able to supply significant volumes of high-quality RFID transponders with competitive lead times that meet agreed delivery schedules.

Based on our clear strategic focus, technology leadership and a lean, market-oriented organizational structure, SMARTRAC has developed from being a pure RFID manufacturer into a leading global supplier of unique and scalable RFID-based IoT solutions that suit a wide range of applications and use cases.

Our Smart Cosmos® IoT solutions suite enables and manages living product data: Companies can connect real-time product data directly to their digital systems, powering transformative innovative solutions.

Smartrac Introduces Brand-New Eagle Inlays

In time for NRF 2019 Retail’s Big Show, Smartrac is introducing Eagle, an all-new RAIN RFID product line whose top read range and state-of-the-art UCODE® 8 chip by NXP make it a superior choice for global retail applications. Alongside Eagle, the RFID and IoT pacesetter is also launching UCODE 8 based versions of its Midas FlagTag® and MiniWeb inlays.

Swiss outdoor brand Mammut cooperates with Smartrac

Smartrac supports Mammut on its way to become digital leader in the outdoors. Mammut provides high-quality products and unique brand experiences for outdoor enthusiasts around the world, and is making inroads into product digitization relying on NFC tags, software and enabling technology from RFID and IoT pacesetter Smartrac. Both partners will jointly present the initial outcome of their cooperation at NRF 2019: Retail’s Big Show in New York, January 13-15, 2019.

RFID to Revolutionize Airline Baggage Tracking

Smartrac is ready for take-off with its all-new ‘Wings’ inlay! RFID technology to track baggage has been on the aviation industry’s radar screen for years. However, never before has industry wide adoption been so close. Earlier this year at the Annual General Meeting (AGM) of the International Air Transport Association (IATA) its members agreed to consider expanding IATA’s existing baggage tag standards to include RFID inlays to enable real-time tracking of baggage. The global trade association’s members will vote to pass a resolution next year committing the industry to the global adoption of RFID inlays. Signs are very positive, consensus will be reached to begin the technology rollout globally in 2020.

Frost & Sullivan Names Smartrac RFID Global Solutions Company of the Year

Consulting and research company Frost & Sullivan honored Smartrac Technology Group as the Company of the Year 2019 in the Global RFID solutions market. Frost & Sullivan declared the RFID and IoT pacesetter to have “the best strategy for successful market growth and to hold the leadership position in the RFID industry.” Frost & Sullivan lauds Smartrac as the product digitization leader with a commitment to providing excellent customer value. Frost & Sullivan also recognized the importance of the company’s Smart Cosmos solutions platform, with a focus on retail industry needs, as “setting new digital standards through consumer experience innovation.”

Smartrac Introduces Midas FlagTag® with NXP’s UCODE® 7xm IC

Building on the success of its innovative Midas FlagTag® for items with metallic, plastic and cardboard surfaces, Smartrac has announced a Midas FlagTag, now also featuring NXP’s UCODE® 7xm IC. Leveraging the IC’s specific capabilities, Midas FlagTag UCODE 7xm is particularly suitable for applications like asset tracking, inventory management or process optimization in the automotive industry as well as other industrial environments. Introduced roughly one year ago, Smartrac’s unique Midas FlagTag design uses the metallic surface as part of the antenna structure, ensuring superior performance in demanding physical environments, while providing cost advantages over foam-based inlays and hard tags typically used in tougher industrial environments.

Thorsten Braas
Thorsten Braas
Sales Director DACH Industry
Frankfurt am Main, Germany
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