Christian Uhl, CEO, SMARTRAC
SMARTRAC Technology

SMARTRAC is a global leader in innovative RFID products and IoT-based solutions. We make objects smart and products come alive by unleashing the Internet of Things, creating additional value for people and businesses.

  • Broad product range covering LF, HF, NFC, UHF, and hybrid inlays and tags
  • Most comprehensive technology portfolio in high-end wafer processing, antenna design, bonding, lamination, and assembly
  • Proven track record of several billion products produced and supplied

The winners in every market will be the businesses that bridge the gap between the real world and the digital world. We are here to digitise every physical product with innovative solutions. We are here to unleash the Internet of your Things. As the global RFID and IoT pacesetter, SMARTRAC fosters innovation by continuously improving and enhancing its roduct and solution portfolio.

Christian Uhl, CEO, SMARTRAC

Supplier Excellence


Application Fields

SMARTRAC Technology

Global leader for innovative RFID-based IoT solutions

SMARTRAC is the global leader for innovative RFID products and IoT-based solutions that are driving the digital transformation. We make everyday products smart and come alive by unleashing the Internet of Things, creating additional value for people and businesses.

Our solutions enable businesses and brand product manufacturers to identify, authenticate and track product offerings, and utilize data analytics.

SMARTRAC’s solutions are suitable for a wide array of applications - such as automation, automotive, brand experience, library and media management, manufacturing, packaging, retail, supply chain management, and many more. With our comprehensive patent and technology portfolio, we have set standards across all fields in the global RFID industry.

Customized RFID and IoT-based solutions

SMARTRAC boasts one of the largest production capacities in the RFID industry: All RFID inlays and tags are produced according to the highest quality standards. SMARTRAC operates its own R&D department, production, and global sales network. We are able to supply significant volumes of high-quality RFID transponders with competitive lead times that meet agreed delivery schedules.

Based on our clear strategic focus, technology leadership and a lean, market-oriented organizational structure, SMARTRAC has developed from being a pure RFID manufacturer into a leading global supplier of unique and scalable RFID-based IoT solutions that suit a wide range of applications and use cases.

Our Smart Cosmos® IoT solutions suite enables and manages living product data: Companies can connect real-time product data directly to their digital systems, powering transformative innovative solutions.

Smartrac Introduces Midas FlagTag® with NXP’s UCODE® 7xm IC

Building on the success of its innovative Midas FlagTag® for items with metallic, plastic and cardboard surfaces, Smartrac has announced a Midas FlagTag, now also featuring NXP’s UCODE® 7xm IC. Leveraging the IC’s specific capabilities, Midas FlagTag UCODE 7xm is particularly suitable for applications like asset tracking, inventory management or process optimization in the automotive industry as well as other industrial environments. Introduced roughly one year ago, Smartrac’s unique Midas FlagTag design uses the metallic surface as part of the antenna structure, ensuring superior performance in demanding physical environments, while providing cost advantages over foam-based inlays and hard tags typically used in tougher industrial environments.

Smartrac Launches MiniWeb and DogBone Inlays with UCODE8 ICs

Smartrac is introducing two more inlays featuring NXP’s UCODE® 8 RAIN RFID ICs: MiniWeb, currently the world’s smallest inlay, and DogBone. Leveraging the IC’s extended read range and usability in light dielectric materials such as cardboard or plastic boxes, MiniWeb and DogBone, both IoT-ready, excel in item-level retail and many logistics applications.

Alibaba Invests in Smartrac to Enhance Brand Protection

Targeting Accelerated IoT Solutions Growth Smartrac Technology Group announced today that Alibaba Group will invest in the company, reinforcing both parties’ commitment to strengthen brand protection strategies. Michael Evans, President of Alibaba Group, will join Smartrac’s Supervisory Board.

Smartrac Expands its NFC Portfolio for Challenging Applications

Focused on providing innovative IoT solutions and latest technologies, Smartrac is extending its portfolio of NFC products twofold. While its recently introduced Circus™ Flex and Dura tags offer enhanced environmental resistance for brand and retail applications, Smartrac’s all-new On-Metal products allow for efficient tagging of metal surfaces in industrial and automotive applications.

idion disc With Built-in NFC Performs at iHeartRadio’s Wango Tango

This year's iHeartRadio’s Wango Tango by AT&T concert in Los Angeles (Saturday, June 2) saw the first large-scale rollout of the idion disc™, a patented, skin-applied wearable with built-in NFC capability that is essentially imperceptible when worn. Developed by idion LLC, a leader in skin-applied wearables, in partnership with Smartrac Technology Group, a global leader in RFID products and Internet of Things solutions, the idion disc™ is a thin, flexible, skin-adherent, wearable device that enables brands and venues to enhance attendee and guest experiences, increase engagement and increase sponsorship and partnership revenue.

Thorsten Braas
Thorsten Braas
Sales Director DACH Industry
Frankfurt am Main, Germany
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