Christian Uhl, CEO, SMARTRAC

Smartrac is a global market leader in RFID products and IoT solutions, providing both ready-made and customized offerings. We make products smart, and enable businesses to digitize, identify, authenticate, track and complement products and solutions.

  • Broad range of passive RFID, NFC and sensor inlays and tags
  • Comprehensive expertise in development, antenna design and production technologies
  • Flexible, high-volume manufacturing facilities in EMEA, APAC and the USA

The winners in every market will be the businesses that bridge the gap between the real world and the digital world. We are here to digitize every physical product with innovative solutions. We are here to unleash the Internet of Your Things. As the global RFID and IoT pacesetter, Smartrac fosters innovation by continuously improving and enhancing its product and solution portfolio.

Christian Uhl, CEO, SMARTRAC

Supplier Excellence

Technologies

Application Fields

Smartrac Technology Group

Leading innovation in RFID and IoT

Smartrac is the global leader in unique and scalable solutions that enable businesses to digitize products, complement their product offerings with digital services, and connect them to the Internet of Things.

Founded in 2000 and headquartered in Amsterdam, The Netherlands, the company maintains R&D, sales operations and production facilities in the EMEA, APAC and Americas regions and serves customers across the globe.

Backed by an extensive patent and applications portfolio for technology, equipment, and production of contactless components and related processes, Smartrac has been able to set standards in several fields of the global RFID industry.

Smartrac constantly strengthens its business by launching new, innovative solutions and adapting operations and logistics to the latest market requirements and standards on a global scale. These fundamental capabilities are supported through related customer services such as product design and various manufacturing services.

The company’s success is driven by continuous innovation, flexibility, and responsiveness to customer requirements.

Smartrac digitizes products. So companies can digitize their businesses

Smartrac is uniquely positioned to develop and provide high-quality solutions that enable a digital signature to be linked to any physical object, including industrial assets, consumer goods, and many more.

Combining the strengths of its world-leading RFID transponder expertise with its digitization platform Smart Cosmos allows Smartrac to deliver a broad portfolio of solutions that empower companies to engage their customers in new ways, digitize industrial supply chains and increase their gross margins.

McKinsey relies on Smartrac's NFC technology in own retail store

Smartrac and Compass jointly provide a revolutionary customer experience! Smartrac Technology Group, a global RFID and IoT market leader, and Compass Marketing, a leading solutions provider for the CPG industry, are jointly supporting “Modern Retail Collective”, a store developed by McKinsey and Company, and Mall of America. Through Compass’ SRL Network, Smartrac's superior-quality NFC tags, and complementary retail technologies, customers can enjoy a digital customer experience that is revolutionary for brick-and-mortar stores.

Smartrac and Compass to Jointly Expand the SRL Network

Smartrac Technology Group, a global market leader in RFID products and IoT solutions, and Compass Marketing, a leading provider of marketing and technology solutions in the CPG industry, announced a partnership to keep accelerating the success of the Smart Retail Label (SRL) Network globally.

Smartrac Launches New NFC PRO Series

Taking Secure Product Authentication to Higher Levels Smartrac Technology Group, a global leader in RFID technology and IoT solutions, has launched the new PRO series of its market leading portfolio of NFC tags and inlays. The company’s NFC tag CIRCUS PRO, equipped with NXP’s NTAG® 424 DNA IC, will be the first member of the new product series optimized for highly secure product authentication.

Smartrac Ramps Up Global Production Capacity

Smartrac Enhances Industrial Focus Smartrac Technology Group, a global market leader in RFID products and IoT solutions, announced a significant increase in its manufacturing capacity and the implementation of concrete measures to reinforce the company’s focus on global industrial applications. Smartrac runs some of the best-in-class and most comprehensive, innovative manufacturing sites within the RFID industry, with state-of-the-art factories across APAC, EMEA and the America’s region. Those factories, development and distribution centers now jointly account for a production capacity of more than 3.5 billion RFID inlays and tags per year.

Smartrac Launches SKYLINE

SKYLINE – New RAIN RFID Inlays for Ultra-Long Read Range on Metal Surfaces Smartrac Technology Group, a global market leader in RFID products and IoT solutions, announced the launch of its SKYLINE inlays and tags for industrial on-metal applications. With their optimized antenna and sophisticated spacer-based design, the new, compact RAIN RFID (UHF) products offer an outstanding read range of up to 6 meters under real-world conditions.

Thorsten Braas
Thorsten Braas
Sales Director DACH Industry
Frankfurt am Main, Germany
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