Christian Uhl, CEO, SMARTRAC

Smartrac is a global market leader in RFID products and IoT solutions, providing both ready-made and customized offerings. We make products smart, and enable businesses to digitize, identify, authenticate, track and complement products and solutions.

  • Broad range of passive RFID, NFC and sensor inlays and tags
  • Comprehensive expertise in development, antenna design and production technologies
  • Flexible, high-volume manufacturing facilities in EMEA, APAC and the USA

The winners in every market will be the businesses that bridge the gap between the real world and the digital world. We are here to digitize every physical product with innovative solutions. We are here to unleash the Internet of Your Things. As the global RFID and IoT pacesetter, Smartrac fosters innovation by continuously improving and enhancing its product and solution portfolio.

Christian Uhl, CEO, SMARTRAC

Supplier Excellence

Technologies

Application Fields

Smartrac Technology Group

Leading innovation in RFID and IoT

Smartrac is the global leader in unique and scalable solutions that enable businesses to digitize products, complement their product offerings with digital services, and connect them to the Internet of Things.

Founded in 2000 and headquartered in Amsterdam, The Netherlands, the company maintains R&D, sales operations and production facilities in the EMEA, APAC and Americas regions and serves customers across the globe.

Backed by an extensive patent and applications portfolio for technology, equipment, and production of contactless components and related processes, Smartrac has been able to set standards in several fields of the global RFID industry.

Smartrac constantly strengthens its business by launching new, innovative solutions and adapting operations and logistics to the latest market requirements and standards on a global scale. These fundamental capabilities are supported through related customer services such as product design and various manufacturing services.

The company’s success is driven by continuous innovation, flexibility, and responsiveness to customer requirements.

Smartrac digitizes products. So companies can digitize their businesses

Smartrac is uniquely positioned to develop and provide high-quality solutions that enable a digital signature to be linked to any physical object, including industrial assets, consumer goods, and many more.

Combining the strengths of its world-leading RFID transponder expertise with its digitization platform Smart Cosmos allows Smartrac to deliver a broad portfolio of solutions that empower companies to engage their customers in new ways, digitize industrial supply chains and increase their gross margins.

Smartrac Launches New MINIWEB Inlays with Impinj’s M700 IC’s

Excelling in Small Size, High Performance and Fast Product Availability Smartrac Technology Group today announced the launch of its new MINIWEB inlays and tags based on the new Impinj M700 IC family. With its new RAIN RFID product, the global leader in RFID technology and IoT solutions again proves its ability to rapidly commercialize innovative technologies, and to supply the retail and logistics industries with high-quality inlays and tags that combine small size with maximum performance.

Smartrac Launches Dual-Function GLASS TAG THERMOSENSOR

Glass Tag Thermosensor for Industrial and Animal ID Applications Smartrac Technology Group, a global market leader in RFID products and IoT solutions, today announced the launch of its GLASS TAG THERMOSENSOR product. The new low-frequency RFID transponder offers temperature-sensing as well as identification capabilities for a broad variety of industrial items and animals.

Smartrac to Sell its RFID Inlay Business to Avery Dennison

Smartrac Technology Group, a global leader in RFID technology and IoT solutions, today announced that it has reached a definitive agreement to sell its RFID Transponder Division to Avery Dennison Corporation.

McKinsey relies on Smartrac's NFC technology in own retail store

Smartrac and Compass jointly provide a revolutionary customer experience! Smartrac Technology Group, a global RFID and IoT market leader, and Compass Marketing, a leading solutions provider for the CPG industry, are jointly supporting “Modern Retail Collective”, a store developed by McKinsey and Company, and Mall of America. Through Compass’ SRL Network, Smartrac's superior-quality NFC tags, and complementary retail technologies, customers can enjoy a digital customer experience that is revolutionary for brick-and-mortar stores.

Smartrac and Compass to Jointly Expand the SRL Network

Smartrac Technology Group, a global market leader in RFID products and IoT solutions, and Compass Marketing, a leading provider of marketing and technology solutions in the CPG industry, announced a partnership to keep accelerating the success of the Smart Retail Label (SRL) Network globally.

Thorsten Braas
Thorsten Braas
Sales Director DACH Industry
Frankfurt am Main, Germany
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