Christian Uhl, GM, Smartrac

The winners in every market will be the businesses that bridge the gap between the real world and the digital world. We are here to digitize every physical product with innovative solutions. We are here to unleash the Internet of Your Things. As the global RFID and IoT pacesetter, Smartrac fosters innovation by continuously improving and enhancing its product and solution portfolio.

Christian Uhl, GM, Smartrac

Smartrac – an Avery Dennison company

Smartrac is a global market leader in RFID products and solutions, providing both ready-made and customized offerings. We make products smart, and enable businesses to digitize, identify, authenticate, track and complement products and solutions.

  • Broad range of passive RFID, NFC and sensor inlays and tags
  • Comprehensive expertise in development, antenna design and production technologies
  • Flexible, high-volume manufacturing facilities in EMEA, APAC and the USA

Leading innovation in RFID and IoT

Smartrac is a global leader in unique and scalable solutions that enable businesses to digitize products, complement their product offerings with digital services, and connect them to the Internet of Things.

Our portfolio is used in a wide array of applications such as animal identification, automation, automotive, brand protection, customer experiences, industry, library and media management, logistics, retail, supply chain management and many more.

Leveraging a global production, sales and R&D network, we embed intelligence into physical products, empowering the ecosystem of connected things.

Backed by an extensive patent and applications portfolio for technology, equipment, and production of contactless components and related processes, Smartrac has been able to set standards in several fields of the global RFID industry.

Smartrac received ARC Quality Certification from Auburn University’s RFID Lab for the design and manufacturing of its RFID inlays and tags. For more information, visit, follow Smartrac on Twitter, LinkedIn or sign up for a quarterly newsletter.

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Thorsten Braas
Thorsten Braas
Sales Director DACH Industry
Frankfurt am Main, Germany
Lauri Hyytinen
Lauri Hyytinen
Head of Global Sensor Market Development
Tampere, Finland
Patrick Eichstädt
Patrick Eichstädt
Vice President of Sales EMEA
Leinfelden-Echterdingen, Germany

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