Christian Uhl, CEO, SMARTRAC
SMARTRAC Technology

SMARTRAC is a global leader in innovative RFID products and IoT-based solutions. We make objects smart and products come alive by unleashing the Internet of Things, creating additional value for people and businesses.

  • Broad product range covering LF, HF, NFC, UHF, and hybrid inlays and tags
  • Most comprehensive technology portfolio in high-end wafer processing, antenna design, bonding, lamination, and assembly
  • Proven track record of several billion products produced and supplied

The winners in every market will be the businesses that bridge the gap between the real world and the digital world. We are here to digitise every physical product with innovative solutions. We are here to unleash the Internet of your Things. As the global RFID and IoT pacesetter, SMARTRAC fosters innovation by continuously improving and enhancing its roduct and solution portfolio.

Christian Uhl, CEO, SMARTRAC

Supplier Excellence


Application Fields

SMARTRAC Technology

Global leader for innovative RFID-based IoT solutions

SMARTRAC is the global leader for innovative RFID products and IoT-based solutions that are driving the digital transformation. We make everyday products smart and come alive by unleashing the Internet of Things, creating additional value for people and businesses.

Our solutions enable businesses and brand product manufacturers to identify, authenticate and track product offerings, and utilize data analytics.

SMARTRAC’s solutions are suitable for a wide array of applications - such as automation, automotive, brand experience, library and media management, manufacturing, packaging, retail, supply chain management, and many more. With our comprehensive patent and technology portfolio, we have set standards across all fields in the global RFID industry.

Customized RFID and IoT-based solutions

SMARTRAC boasts one of the largest production capacities in the RFID industry: All RFID inlays and tags are produced according to the highest quality standards. SMARTRAC operates its own R&D department, production, and global sales network. We are able to supply significant volumes of high-quality RFID transponders with competitive lead times that meet agreed delivery schedules.

Based on our clear strategic focus, technology leadership and a lean, market-oriented organizational structure, SMARTRAC has developed from being a pure RFID manufacturer into a leading global supplier of unique and scalable RFID-based IoT solutions that suit a wide range of applications and use cases.

Our Smart Cosmos® IoT solutions suite enables and manages living product data: Companies can connect real-time product data directly to their digital systems, powering transformative innovative solutions.

Michael Wai to Lead Smartrac’s APAC Sales Team

Targeting Accelerated IoT Solutions Growth Smartrac today announced the appointment of Michael Wai as its new Vice President of Sales for the Asia Pacific (APAC) region.

Smartrac’s Experiences Solution Wins IoT Global Award

Smartrac has won the 2018 IoT Global Award for its Experiences solution in the ‘Retail, Marketing & Hospitality’ service category. Judged by a panel of 12 Internet of Things (IoT) industry experts and insiders, the inaugural IoT Global Awards were announced in London on March 21. Experiences is Smartrac’s IoT-based solution that turns products into digital platforms for customer engagement innovation, and which already has a proven track record in deployment for many well-known global sports brands such as Spyder.

Thorsten Braas
Thorsten Braas
Sales Director DACH Industry
Frankfurt am Main, Germany