Dean Frew, CTO and Senior VP of RFID Solutions, SML RFID

SML is a global business and branding solutions provider. We partner with the world’s most prominent brands and retailers, incorporating our innovative technologies to help them work smarter and to reach higher quality, long-term solutions.

  • Tags: Wide range of high-quality RFID tags; able to encapsulate with different materials
  • Service Bureau & Flexiprint: Allows the quick provision of standard and high-end RFID labels
  • Inventory Solution Clarity: Offers a powerful feature set that can be utilized throughout supply chain management, such as auditing shipments, counting stock in stores, etc.

The retail industry – especially in Europe – is a market currently undergoing big changes. Like with every innovation, there were companies to adopt RFID early and companies that wait until other market players have successfully implemented RFID solutions. SML was involved - tags or software or both- in 95% of the successful item-level RFID rollouts in the world.

Dean Frew, CTO and Senior VP of RFID Solutions, SML RFID

Sales region

Supplier Excellence

Technologies

Application Fields

SML Group

BRANDING. TECHNOLOGY. SOLUTIONS.

SML is a global branding solutions provider and is the parent company of SML RFID. SML RFID serves an international clientele of top fashion brands and some of the world’s largest apparel retailers. We partner with the world’s most prominent brands and retailers, incorporating innovative technologies to help them work smarter and to reach higher quality, long-term solutions.

SML RFID provides a complete suite of high performance RFID tag options and the largest global network of RFID service bureaus in the world. We develop the market-leading RFID solutions, and these enable retailers to experience a new level of operational performance by using well-engineered RFID technology in their supply chain and in their stores.

Our Core Competencies

SML offers high-quality RFID inlays, tags and labels with UHF RFID inlays for item-level RFID in apparel inventory management, and our retail RFID system, the Clarity High-Definition Enterprise solution. Our RFID systems help retailers to reduce shrink, maximize supply chain efficiency, reduce overall costs, improve inventory tracking, implement omnichannel, and provide an enhanced customer experience.

We partner with some of the most innovative and powerful inlay producers in the world to bring our customers top of the line, cost-effective RFID inlays and combine innovative RFID technologies with decades of comprehensive expertise in tags and labels to provide best-in-class, tailored business solutions to our customers. SML Group’s robust offering of RFID tags and labels are trusted by the top fashion brands and many of the largest retailers in the world.

Proof of Excellence

Achieving powerful results with minimal effort

Keep it simple ! SML, a global company that specialises in retail, brings the industry's broadest set of experience and RFID offerings from high performance RFID tags and global network of encoding solutions to enterprise class RFID software applications for retail stores and distribution centers. Global presence is the key to efficient and fast delivery of tags and labels to customers who require them for production – whether coded or un-coded. In an interview with RFID & Wireless IoT Global, Dean Frew, CTO & SVP RFID Solutions, SML Group, discusses what the future of retail could look like. From his point of view, there is a lack of specialised consulting companies. This results in fashion and retail companies being overwhelmed with offers the extent of which vastly exceeds their requirements. This reduces ROI. There, Dean Frew’s message is the following: RFID implementation in shops needs to be kept as simple as possible because a solution like this will benefit the retailer immensely.

Proof of Excellence

RFID Takes Retail Industry to a New Level of Transparency

Over one billion encoded RFID tags sold per year, ... ... more than 1,000 stores rolled out with the software platform “Clarity”, customers such as American Apparel, Decathlon, and Tesco – SML demonstrated its solution capability on the fashion market. Now, the RFID supplier uses the experience gained from working in the fashion and shoe retail markets onto other retail sectors: smartphones, cosmetics, pharmaceuticals, glasses, food, and drinks. Being interviewed by RFID & Wireless IoT Global, Dean Frew, CTO of SML, explains how RFID provides benefits in all retail sectors and why omnichannel would be unthinkable without RFID technology.

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Dean Frew
Dean Frew
Chief Technology Officer and Senior VP of RFID Solutions
Plano, United States
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