RFID & Wireless IoT Global Issue 04-2022
Dean Frew, CTO and Senior VP of RFID Solutions, SML RFID

The retail industry – especially in Europe – is a market currently undergoing big changes. Like with every innovation, there were companies to adopt RFID early and companies that wait until other market players have successfully implemented RFID solutions. SML was involved - tags or software or both- in 95% of the successful item-level RFID rollouts in the world.

Dean Frew, CTO and Senior VP of RFID Solutions, SML RFID

SML Group

SML is a leading technology provider for this New Era in Retailing. As the full-service RFID solution provider and trusted partner to the world’s largest retailers and fashion brands, delivering proven results and rapid ROI’s. SML offers the industry a broad spectrum of cost-effective high performance certified RFID Inspire™ tags and a global network of encoding solutions to enterprise-class RFID software Clarity® for retail stores throughout the supply chain.

With a presence in over 30 countries, SML is the #1 item-level RFID software provider in the world and has the largest global network of source-tagging service bureaus that enables it to be the leading technology provider - making solutions impactful, scalable and simple.

  • Inspire™ RFID Tag Solutions
  • Global Service Bureau Network
  • Clarity® Enterprise Level RFID Software Solutions
  • Retail Ideation Space (RIS)


SML is a global branding solutions provider and is the parent company of SML RFID. SML RFID serves an international clientele of top fashion brands and some of the world’s largest apparel retailers. We partner with the world’s most prominent brands and retailers, incorporating innovative technologies to help them work smarter and to reach higher quality, long-term solutions.

SML RFID provides a complete suite of high performance RFID tag options and the largest global network of RFID service bureaus in the world. We develop the market-leading RFID solutions, and these enable retailers to experience a new level of operational performance by using well-engineered RFID technology in their supply chain and in their stores.

Our Core Competencies

SML offers high-quality RFID inlays, tags and labels with UHF RFID inlays for item-level RFID in apparel inventory management, and our retail RFID system, the Clarity High-Definition Enterprise solution. Our RFID systems help retailers to reduce shrink, maximize supply chain efficiency, reduce overall costs, improve inventory tracking, implement omnichannel, and provide an enhanced customer experience.

We partner with some of the most innovative and powerful inlay producers in the world to bring our customers top of the line, cost-effective RFID inlays and combine innovative RFID technologies with decades of comprehensive expertise in tags and labels to provide best-in-class, tailored business solutions to our customers. SML Group’s robust offering of RFID tags and labels are trusted by the top fashion brands and many of the largest retailers in the world.

Supplier Excellence


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Get in touch with our experts

Dean Frew
Dean Frew
Chief Technology Officer and Senior VP of RFID Solutions
Plano, United States
Lesley Suen
Lesley Suen
Senior Vice President of RFID Technology and Corporate Marketing
Shenzhen, China

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