Dean Frew, CTO and Senior VP of RFID Solutions, SML RFID
SML Group

SML is a global business and branding solutions provider. We partner with the world’s most prominent brands and retailers, incorporating our innovative technologies to help them work smarter and to reach higher quality, long-term solutions.

  • Tags: Wide range of high-quality RFID tags; able to encapsulate with different materials
  • Service Bureau & Flexiprint: Allows to provide standard and high-end RFID labels in short time
  • Inventory Solution Clarity: offers a powerful feature set that can be utilized throughout supply chain management, such as auditing shipments, counting stock in stores, etc.

The retail industry – especially in Europe – is a market currently undergoing big changes. Like with every innovation, there were companies to adopt RFID early and companies that wait until other market players have successfully implemented RFID solutions. SML was involved, tags or software or both, in 95 percent of the successful item-level RFID roll outs in the world.

Dean Frew, CTO and Senior VP of RFID Solutions, SML RFID

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SML Group

BRANDING. TECHNOLOGY. SOLUTIONS.

SML is a global branding solutions provider and is the parent company of SML RFID. SML RFID serving an international clientele of top fashion brands and some of the world’s largest apparel retailers. We partner with the world’s most prominent brands and retailers, incorporating innovative technologies to help them work smarter and to reach higher quality, long-term solutions.

SML RFID provides a complete suite of high performance RFID tag options and the largest global network of RFID service bureaus in the world. We develop the market-leading RFID solutions, and these enable retailers to experience a new level of operational performance by using well-engineered RFID technology in their supply chain and in their stores.

Our Core Competencies

SML offers high-quality RFID inlays, tags and labels with UHF RFID inlays for item-level RFID in apparel inventory management, and our retail RFID system, the Clarity High-Definition Enterprise solution. Our RFID systems help retailers to reduce shrink, maximize supply chain efficiency, reduce overall costs, improve inventory tracking, implement omnichannel, and provide an enhanced customer experience.

We partner with some of the most innovative and powerful inlay producers in the world to bring our customers top of the line, cost-effective RFID inlays and combine innovative RFID technologies with decades of comprehensive expertise in tags and labels to provide best-in-class, tailored business solutions to our customers. SML Group’s robust offering of RFID tags and labels are trusted by the top fashion brands and many of the largest retailers in the world.

Proof of Excellence

RFID Takes Retail Industry to a New Level of Transparency

SML offers solutions for item level inventory management for all retail sectors Over one billion encoded RFID tags sold per year, more than 1,000 stores rolled out with the software platform “Clarity”, customers such as American Apparel, Decathlon, and Tesco – SML demonstrated its solution capability on the fashion market. Now, the RFID supplier uses the experience gained from working in the fashion and shoe retail markets onto other retail sectors: smartphones, cosmetics, pharmaceuticals, glasses, food, and drinks. Being interviewed by RFID & Wireless IoT Global, Dean Frew, CTO of SML, explains how RFID provides benefits in all retail sectors and why omnichannel would be unthinkable without RFID technology. Dean Frew, CTO/SVP RFID Solutions, SML, in an interview with RFID & Wireless IoT Global

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Supplier News

SML Becomes Sponsor of Auburn University RFID Center

SML RFID, global leader in delivering high-performance and high quality encoded RFID tags for the majority of successful RFID retail projects, has today announced it has become a member of Auburn University’s RFID Center and taken a seat on its board of advisors.

Dean Frew
Dean Frew
Chief Technology Officer and Senior VP of RFID Solutions
Plano, United States
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