Dean Frew, CTO and Senior VP of RFID Solutions, SML RFID

SML is a global business and branding solutions provider. We partner with the world’s most prominent brands and retailers, incorporating our innovative technologies to help them work smarter and to reach higher quality, long-term solutions.

  • Tags: Wide range of high-quality RFID tags; able to encapsulate with different materials
  • Service Bureau & Flexiprint: Allows the quick provision of standard and high-end RFID labels
  • Inventory Solution Clarity: Offers a powerful feature set that can be utilized throughout supply chain management, such as auditing shipments, counting stock in stores, etc.

The retail industry – especially in Europe – is a market currently undergoing big changes. Like with every innovation, there were companies to adopt RFID early and companies that wait until other market players have successfully implemented RFID solutions. SML was involved - tags or software or both- in 95% of the successful item-level RFID rollouts in the world.

Dean Frew, CTO and Senior VP of RFID Solutions, SML RFID

Supplier Excellence


Application Fields

SML Group


SML is a global branding solutions provider and is the parent company of SML RFID. SML RFID serves an international clientele of top fashion brands and some of the world’s largest apparel retailers. We partner with the world’s most prominent brands and retailers, incorporating innovative technologies to help them work smarter and to reach higher quality, long-term solutions.

SML RFID provides a complete suite of high performance RFID tag options and the largest global network of RFID service bureaus in the world. We develop the market-leading RFID solutions, and these enable retailers to experience a new level of operational performance by using well-engineered RFID technology in their supply chain and in their stores.

Our Core Competencies

SML offers high-quality RFID inlays, tags and labels with UHF RFID inlays for item-level RFID in apparel inventory management, and our retail RFID system, the Clarity High-Definition Enterprise solution. Our RFID systems help retailers to reduce shrink, maximize supply chain efficiency, reduce overall costs, improve inventory tracking, implement omnichannel, and provide an enhanced customer experience.

We partner with some of the most innovative and powerful inlay producers in the world to bring our customers top of the line, cost-effective RFID inlays and combine innovative RFID technologies with decades of comprehensive expertise in tags and labels to provide best-in-class, tailored business solutions to our customers. SML Group’s robust offering of RFID tags and labels are trusted by the top fashion brands and many of the largest retailers in the world.

SML Announces RFID TotalCare™

RFID TotalCare™ enables retailers and brand owners to simplify RFID adoption and maximise returns SML RFID, the leading full-service RFID solution provider, has announced the launch of its RFID TotalCare™ offering, an all-in-one systemic package of its item-level RFID tagging and software solutions. This is aimed to better serve retailers by simplifying compliance, adoption, reducing risk and maximising value across a range of retail environments.

SML Introduces Inspire™ and EcoInspire™

Driving Sustainability for RFID in retail! SML, the leading global branding and item-level RFID solutions provider, has launched its new Inspire™ and EcoInspire™ brands. The Inspire™ will be rolled out across SML's innovative tagging products including woven labels, self-adhesive labels, hangtags and RFID-enabled tags, as well as be seen in SML’s packaging products. The brand will extend its product portfolio to elevate brand experiences for customers.

SML RFID Announces Successful Partnership With Microsoft

SML Delivers Item-Level RFID Solutions to 1,000s of Global Retail Stores using Microsoft Azure! SML, a global leader in delivering item-level RFID solutions for the retail market, announced the successful results of its collaboration with Microsoft. The combination of SML’s Clarity® application platform and Microsoft Azure is enabling 1,000s of retail stores around the globe to enhance inventory accuracy above 98%, resulting in an increase in sales and improved customer service.

SML RFID Opens New Retail Ideation Space in Plano, Texas

RFID Solutions provider showcases technology innovations and convergence environment for retail market SML, the leading global item-level RFID solutions provider, has announced the launch of its new Retail Ideation Space (RIS) in Plano, Texas. Accelerating market demands for Item-Level RFID and other advanced technologies that are driving a New Era in Retailing has created the need for a real-world collaboration space. Retailers can utilise the RIS to learn about and test some of the latest developments that are at the convergence of operations, inventory and customer service.

SML Named in EECC’s UHF Transponder Benchmark Report

SML's GB3U8 UHF RFID inlay is featured SML RFID, the leading full-service RFID solution provider has been named in European EPC Competence Center’s (EECC) latest annual report – UHF RFID Transponder Benchmark (UTPS) – for its GB3U8; a small-form, high-performance inlay aimed at omnichannel retailers. The inlay has been featured in the report which includes an extensive list of RFID inlays and worldwide standard in the measurement of RFID transponders. Commenting on the inclusion, Dean Frew SML’s CTO and Senior VP of RFID Solutions, says: “We have seen a significant rise in item-level RFID technology adoption within the last year. Many retailers are now reporting returns on investment using this technology. We are delighted to be featured in such a well-known, industry leading report and are safe in the knowledge that this will help to educate people further on RFID technology and its benefits to global retailers.”

Dean Frew
Dean Frew
Chief Technology Officer and Senior VP of RFID Solutions
Plano, United States
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