Sophisticated 3D photogrammetry scanner creates digital avatars of customers!
Making the shopping experience in brick-and-mortar retail more exciting and attractive – this is the goal of a cooperation between NeXR Technologies and H&Mbeyond., the innovation lab of fashion retailer H&M. The result: a virtual fitting solution that Florian Kette, Product Manager 3D Systems, NeXR Technologies, will present at the 1st Think WIOT Day 2021 "Knowledge for Retailers" on February 17th.
Join the livestream conference "Knowledge for Retailers" on February 17th “Knowledge for Retailers” Think WIOT Day and get all the details first hand!
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Customers Create Their Own Digital Avatar
When the first prototypes of the 3D photogrammetry scanner are installed in selected stores in Germany from the summer of 2021, customers will be able to have themselves scanned and receive an exact 3D live-size image – a personal avatar – in just a few minutes.
With the help of an app, customers can then try on clothing and accessories on their own avatar wherever they are – at home, in a café or on the train. The pilot project is designed to help customers select different styles, find exactly the right clothing sizes, and ultimately make a purchase decision.
Informed Purchasing Decisions, Fewer Returns
In addition to an optimized shopping experience, the solution is also intended to help ensure that the purchase decision lasts, thus reducing return rates in the long term. "If you know before the first 'live' try-on that the pants are likely to fit, you will order fewer different sizes to choose from," explains Florian Kette.
Intuitive and Compliant with Data Protection
NeXR's 3D photogrammetry scanner technology, which was further developed in collaboration with H&Mbeyond., focused in particular on intuitive usability to make the creation process as easy as possible for customers. The entire solution is completely DSGVO-compliant, as Florian Kette emphasizes: "Every user remains the master of his data. No data is collected or stored without consent. Scanned data can be deleted by the user at any time. This is a crucial aspect for the acceptance of the solution," says the product manager.
Be Part of the Experience – Live!
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Register today - participation is free! With your registration you will be granted access to all 2021 Think WIOT Days! The one-time registration is all it takes to attend all 1-day live stream conferences with just one login. The full program and further information can be found here. Don't miss the lecture by Florian Kette and other experts from the retail sector.
We look forward to welcoming you at the Think WIOT Day "Knowledge for Retailers" on February 17th, 2021!
