Connecting Tires with RFID – Michelin at Think WIOT Day Automotive

More efficiency, safety and traceability with RFID in tires!

Lecture by Christophe Duc on March 17th

Christophe Duc, RFID Initiative Leader, Michelin, will be giving a lecture on March 17th on the topic of "Michelin to Connect All Passenger Car Tires by 2023".

RFID-tagged tires will thus be connected to the entire ecosystem. The result: Optimized tire management throughout the entire product lifecycle – starting at the factory and ending at the end of the tire's lifespan. RFID, through unique tire identification, creates opportunities to enhance driver experience. Coupled with Tire Mounted Sensors, the condition of the car tire could be reported at an early stage to the maintenance system installed in the car.

Join the livestream conference "Knowledge for Automotive and Industrial Production" on March 17th and get all the details from the experts first hand!

Monitoring the Entire Product Lifecycle with RFID

By 2023, Michelin will equip all passenger car tires with RFID. With the help of the RFID chip, information on the service life of the tire can be determined. It is a strong lever to improve efficiency and enhance quality and trust throughout the entire tire lifecycle: for tire manufacturers, country authorities, car manufacturers, dealers, end-users and for end of life treatment.

Already bringing value on the whole chain

“Embedded RFID in tires is a reality in 2021. We are already working with car manufacturers on core use cases such as logistics, inventory management, tire and wheel assembly, vehicle development and production, aftersales. More and more car manufacturers specify RFID as a standard identification system for their tires.

With the most advanced car manufacturers, we are also working on advanced features: the vehicle would use RFID to know at any moment which tires are on the vehicle and adapt electronics accordingly” Says Christophe Duc.

In the future, Michelin is convinced that RFID will not only be an enabler to connect tires to their ecosystem but also a core enabler to improve circular economy.

Be Part of the Experience - Live!

Free participant registration is open! Register only once and get access to all 2021Think WIOT Days! Participants that have already registered only need to log-in with their password.

Don't miss the lecture by Christophe Duc and other experts from the field of automotive production and industrial IoT. The complete program and further information can be found here.

We look forward to welcoming you at the Think WIOT Day "Knowledge for Automotive and Industrial Production" on March 17th, 2021!

Niklas Van Bocxlaer
Niklas Van Bocxlaer
Exhibition Manager
Lüneburg near Hamburg, Germany
Anja Van Bocxlaer
Anja Van Bocxlaer
Editor in chief and Conference Manager
Lüneburg, near Hamburg, Germany
Jan Phillip Denkers
Jan Phillip Denkers
Deputy Editor-in-Chief
Lüneburg near Hamburg, Germany
Vanessa Tan
Vanessa Tan
Editor & Marketing Manager
Lüneburg near Hamburg, Germany
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