Zebra Technologies Acquires Cortexica Vision Systems

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Acquisition aligns computer vision AI solutions with Zebra’s enterprise asset intelligence vision

Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the edge of the enterprise with solutions and partners that enable businesses to gain a performance edge, announced that it has acquired Cortexica Vision Systems Ltd., a London-headquartered leader in business-to-business (B2B) computer vision-based artificial intelligence (AI) solutions.

Financial terms of the acquisition were not disclosed.

Daniel Dombach
Daniel Dombach
Director EMEA Industry Solutions
Düsseldorf, Germany
Thorsten Lutz
Thorsten Lutz
Solutions Engineering Manager, DACH
Idstein, Germany

Founded in 2008, Cortexica has developed vision-based analytics and AI solutions to drive new user experiences and greater operational efficiencies. Specific capabilities enabled by the Cortexica computer vision AI portfolio include object recognition, image and video analysis and visual search. Cortexica brings robust technology capabilities and a talented team of engineers, giving Zebra an opportunity to enhance its next-generation offerings.

“The acquisition of Cortexica further advances our Enterprise Asset Intelligence vision by providing computer vision-based sensing to enable our customers to operate more effectively in increasingly automated, data-powered environments,” said Anders Gustafsson, chief executive officer of Zebra Technologies. “Cortexica’s computer vision expertise provides customers greater visibility into the status of assets at the operational edge of their businesses through vision-based sensing and advanced analytics capabilities.”

Cortexica enhances the “Sense” and “Analyze” layers of Zebra’s “Sense-Analyze-Act” solution framework through the introduction of new computer vision-based AI that enables Zebra to address a range of emerging use-cases that complement its core portfolio.

“Cortexica’s talented team members are excited to join Zebra to expand and enhance the company’s ability to continue to innovate with our unique skill sets and thought leadership in the field of computer vision,” said Iain McCready, chief executive officer, Cortexica.

Zebra Technologies Safe Harbor Statement

This press release contains forward-looking statements, as defined by the Private Securities Litigation Reform Act of 1995, including, without limitation, the statements regarding the company’s outlook and the ability to complete the acquisition of Cortexica. Actual results may differ from those expressed or implied in the company’s forward-looking statements. These statements represent estimates only as of the date they were made.

Zebra undertakes no obligation, other than as may be required by law, to publicly update or revise any forward-looking statements, whether as a result of new information, future events, changed circumstances or any other reason after the date of this release.

These forward-looking statements are based on current expectations, forecasts and assumptions and are subject to the risks and uncertainties inherent in Zebra’s industry, market conditions, general domestic and international economic conditions, and other factors. These factors include customer acceptance of Zebra’s hardware and software products and competitors’ product offerings, and the potential effects of technological changes.

The continued uncertainty over future global economic conditions, the availability of credit and capital markets volatility may have adverse effects on Zebra, its suppliers and its customers. In addition, a disruption in our ability to obtain products from vendors as a result of supply chain constraints, natural disasters or other circumstances could restrict sales and negatively affect customer relationships.

Profits and profitability will be affected by Zebra’s ability to control manufacturing and operating costs. Because of its debt, interest rates and financial market conditions will also have an impact on results. Foreign exchange rates will have an effect on financial results because of the large percentage of our international sales. The outcome of litigation in which Zebra may be involved is another factor.

The success of integrating acquisitions could also affect profitability, reported results and the company’s competitive position in its industry. These and other factors could have an adverse effect on Zebra’s sales, gross profit margins and results of operations and increase the volatility of our financial results.

When used in this release and documents referenced, the words “anticipate,” “believe,” “outlook,” and “expect” and similar expressions, as they relate to the company or its management, are intended to identify such forward-looking statements, but are not the exclusive means of identifying these statements. Descriptions of the risks, uncertainties and other factors that could affect the company’s future operations and results can be found in Zebra’s filings with the Securities and Exchange Commission, including the company’s most recent Form 10-K.


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