RFID & Wireless IoT Global, Issue 06/2021
Pierre Muller, RFID Business Unit Manager, EM Microelectronic

With over three decades of experience in RFID, EM Microelectronic is one of the pioneers in this field. It was 15 years ago that our company was the exclusive chip manufacturer of the first large-volume solution with RFID technology for Marks & Spencer. This project broke new ground, proving that such a project had a strong ROI, and that RFID was a robust solution for it, paving the way for today’s mass adoption of RAIN RFID in retail.

Pierre Muller, RFID Business Unit Manager, EM Microelectronic

EM Microelectronic

EM Microelectronic has been developing and manufacturing integrated circuits for over 40 years and is a renowned supplier of ultra-low power semiconductor products, from RFID, wireless and displays to energy harvesting and battery management solutions. Target markets include

  • Consumer electronics
  • Industrial IoT
  • Access control
  • Animal identification
  • Automotive industry

EM Microelectronic is a fully-owned subsidiary of the Swatch Group.

An on-demand fusion of technologies for tailor-made solutions

EM Microelectronic-Marin SA, or simply EM Microelectronic, started its activities in the 1970's by designing miniaturized, ultra low power integrated circuits for watches in the town of Marin near Neuchâtel, Switzerland.

EM Microelectronic produces integrated circuits and displays for various applications areas such as communication, computer peripherals, logistics, security, access control, industrial, animal identification, consumer markets, automotive and more. The company has its own semiconductor and display production facilities in Switzerland. With headquarter in Marin - Switzerland, EM Microelectronic has design centers in Prague (Czech Republic) and Colorado Springs (USA) as well as production facilities in Asia; to complete its technology portfolio, the company also uses foundry services.

EM Microelectronic's product portfolio encompasses RFID circuits, smart cards ICs, ultra-low power microcontrollers, power management, LCD drivers and displays, sensor and optoelectronic ICs, and integrated 32-bit MCU and standard analog ICs.

em|echo – the first ever dual-frequency RAINFC chip combination

Unifying the most popular RFID technologies, EM introduces em|echo – the first ever dual-frequency RAINFC chip combination bridging the RAIN RFID world of supply chain management together with NFCs consumer engagement capabilities.

By leveraging the existing NFC capability of today's smartphones, and easy adoption of RAIN RFID's long-range, bulk reading technology, em|echo enables retailers and brands to achieve end-to-end supply chain management solutions, create an exclusive and personal user experience for end-consumers, resulting in improved store attendance and conversion rates.

EM Microelectronic

A 2020 Growth Spurt in the RFID Market

Paul Muller, RFID Business Unit leader at EM Microelectronic in an interview with RFID & Wireless IoT Global

Supplier Excellence


Application Fields

Get in touch with our experts

Norbert Flossmann
Norbert Flossmann
Marketing Manager Germany
Eschborn, Germany
Pierre Muller
Pierre Muller
RFID Business Unit Manager
Marin, Switzerland
Laura Sanchez Cabrera
Laura Sanchez Cabrera
Field Application Engineer
Marin, Switzerland
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