An important tendency in the retail sector in recent years is the declining number of companies - between 2012 and 2017 it has decreased by 1.5 %. According to the German Federal Statistical Office (Dtl.), retail sales in 2019 were approximately 2.9 % higher than in 2018. Nevertheless, stationary retail is facing major challenges due to the influence of two-digit growth in e-commerce.
In most European countries, the share of online shoppers, purchasing via mobile phone or tablet, is over 50 %. One trend: on average multichannel shoppers spend three times more than 'traditional' customers. The new technological possibilities are therefore of tremendous importance for retailers' sales objectives.
Experts are very optimistic about the forecasts for sales using RFID transponders. Expenses are a significant factor in the development. They are considered to be a substantial external force for establishing RFID as a standard.
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