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Levi's

By 2021, 3,000 Levi's Stores Will be Equipped with UHF RFID

"Through the use of RFID technology, employees become digital shopping experts and advise customers on products that they themselves have not yet had in their hands," states Stefan Otte, summarizing the reasons for the global rollout.

Levis tagged over 50 millionen articles for global fashion rollout

Today, 100% of US Stores are Already RFID-enabled.

Levi Strauss invented the first work trousers for cowboys, prospectors and farmers in San Francisco in 1870. The age of the robust studded trousers made of denim fabric had begun. The practical and hard-wearing work trousers conquered the world. Today, the company has once again achieved a pioneering position.

A staggering 50 million Levi's products are currently tagged with UHF RFID labels. This is far from the upper limit. Next success story: 50,000 stores and online shops in 110 countries sell RFID-tagged Levi's products. The entire process is based on source tagging.

Stefan Otte, Vice President Global Real Estate & Partner Retail, Levis, in an interview with RFID & Wireless IoT Global.

Niklas Van Bocxlaer
Niklas Van Bocxlaer
Exhibition Manager
Lüneburg near Hamburg, Germany
Anja Van Bocxlaer
Anja Van Bocxlaer
Editor in chief and Conference Manager
Lüneburg, near Hamburg, Germany
Vanessa Tan
Vanessa Tan
Editor & Marketing Manager
Lüneburg near Hamburg, Germany
Rena Garbe-Emden
Rena Garbe-Emden
Graphics Specialist
Lüneburg, Germany
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