New Retail

Unmanned Stores will Conquer Europe

Unmanned stores – shopping solutions that offer complete independence and flexibility for the customer – blur the lines between online and offline consumption.

The 24/7 supply box ensures basic provisions even in rural areas, without personnel.

New Retail – this term stands for the ongoing transformation in FMCG in Chinese companies and major corporations. New Retail means the disappearance of the border between online and offline consumption in supermarkets.

The concept: Unmanned stores – shopping solutions that offer complete independence and flexibility for the customer. Ralf Kodritsch, Director Segment Manager RAIN RFID Solutions at NXP Semiconductors, is following the solution developments in Asia closely.

In an interview with RFID & Wireless IoT Global, he illustrates why unmanned stores present a viable option for the future for the ever-changing demands of the FMCG sector in Europe. The RFID expert is excited about the possibilities and the sustainability of New Retail concepts.

“Unmanned stores are not in direct competition with traditional brick & mortar stores. Quite the opposite. They create completely new opportunities for basic provision of food and other FMCG items on a large scale. This possibility should not be ignored by retailers.”

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Ralf Kodritsch
Ralf Kodritsch
Director Global Segment Manager RFID Solutions
Gratkorn, Austria
Michael Klein
Michael Klein
Manager, Marketing Communications
Austin, United States
Sylvia Kaiser-Kershaw
Sylvia Kaiser-Kershaw
Global Marketing - Smart Products & Services
Gratkorn, Austria
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