The Hard Rock Cafe in Lyon (France) uses combined NFC Bluetooth low energy tags at every table. The technology optimizes the ordering and payment process via tap and smartphone.
Hard Rock International has 262 branches - including hotels, casinos, rock shops, and cafes - in 76 countries worldwide.
The waiting time for orders at the Hard Rock Cafe in Lyon was too long. The staff were unable to provide customer service (menu requests, ordering, re-ordering, changing orders, and paying) in a timely manner.
Each table was labeled with a POP (proof of presence) tag. The tag combines NFC and BLE functionality in a tamper-proof transponder.
As soon as a guest taps the POP at his table with his smartphone with the NFC/BLE interface activated, a web application opens. It is not necessary to download a designated app.
The web application is used to read the menu, place orders and pay the bill. The customer also purchases merchandise articles via the web application.
Hard Rock Cafe
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