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E-magazine RFID & Wireless IoT Global Issue 02/2022
Logopak launches new brand identity

Image: Logopak

Logopak launches new brand identity

Logopak underpins its claim to leadership in industrial labelling!

'Welcome to the future of labelling' is what it says on Logopak’s new corporate website, where the company, which is headquartered in Hartenholm/Germany, now presents its new brand image and logo.

A lot has changed at Logopak, not only on the outside: Within the scope of its growth and innovation strategy, the provider of industrial labelling systems has taken numerous pioneering steps towards the future.

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By introducing new products and services including extended after-sales support and innovative software and data management solutions, Logopak now offers its customers even more comprehensive support in their highly competitive environments.

"We have systematically strengthened our competencies in order to be able to master the complex challenges imposed by modern production and logistic chains together with our customers", outlines Logopak’s Managing Director Steffan Gold.

The new corporate design impressively visualises the combined strength of the German-based SME company by conveying Logopak’s core values, namely innovation, sustainability and commitment, as well as the very essence of the brand, which is to provide 'Better Labelling Solutions'. Both the brand definition and new corporate design as well as the entire relaunch campaign have been created in close cooperation with the agency FIRST ART based in Gießen.

"Our newly formulated claim 'Faster. Safer. Greener.' captures the added value provided by our innovative labelling and identification solutions in a nutshell", Steffan Gold goes on to explain.

09 Nov 2021 - On-Metal RFID Tags

The new brand image can be experienced at all relevant points of contact, from Logopak’s corporate website as an anchor platform to promotion material and branded service vehicles right down to social media communications.

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Lars Thuring
Lars Thuring
Senior Manager Strategy & Product Management
Hartenholm, Germany
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