Thorsten Wischnewski Explains the Digital QR Marketing Transformation to Sustainable Retail at the Think WIOT Day "Retail & Logistics"!
At the Think WIOT Day “Retail | Consumer IoT | Logistics | Supply Chain” on February 16th 2022, Thorsten Wischnewski, ppa./Global Sales Director at All4Labels will be giving a lecture on the topic “Sustainable Retail – from eRFID to 24/7 Omnichannel Shopping”. The focus will be on the role of RFID for greater sustainability in conjunction with QR marketing in retail.
Find out more on February 16th at 10:00 CET!
Using QR Marketing on Sustainable eRFID Inlays in Retail
With the help of QR Window Shopping and Dynamic QR/EPC codes on labels for retail, an individual and context-related customer approach at the product or at the store is possible around the clock. All4Label QR Marketing creates a digital omnichannel shopping and brand experience.
All4Labels and Tageos have jointly developed market-ready ultra-sustainable RFID inlays and tags. The common goal of both companies is to drive and promote sustainable RFID products across all industries, including retail. All4Labels has developed its eRFID antennas that are integrated into the new Zero Max RFID inlays from Tageos.
Paper-based RFID inlays produced with antennas from the precise 4E™ laser cutting technology are particularly sustainable and efficient. Paper-based RFID inlays produced with antennas from the precise 4E™ laser cutting technology are particularly sustainable and efficient. They are 100% free of plastic, heavy metals and conflict materials, generate up to 70% less waste, and have up to a 90% lower carbon footprint compared to PET-based products.
The first eRFID-based product is already available. Find out more from Thorsten Wischnewski himself at the Think WIOT Day "Retail & Logistics" on February 16th!
Attendance at the Livestream
Included: Qualified lectures | Professional set up | Live participation | Questions directly in the chat | Knowledge and insights | Technologies and success stories| Best practices
The recordings of the lectures are available at Think WIOT Day "Retail & Logistics"!
