Image: America Today

America Today: RFID rollout to 70 stores in one month

Stock accuracy of almost 100 % achieved

Cloud-based UHF RFID application reduces the temporal inventory effort by more than 90 percent. The purchasing behavior of customers today poses complex demands. Customers want the Store-in-a-Pocket. That means: more online services.

Charlotte den Heijer, Merchandise Planner & RFID Team Member, America Today, in an interview with RFID & Wireless IoT Global!

The story will be published in issue 01/2020, released on February 20th 2020.

The basis is an inventory accuracy of almost 100 percent. The road to achieving this is via an RFID solution. 90 Percent of articles of the America Today's home brand are tagged during production.

No Omnichannel without RFID

To make the shopping experience as pleasant as possible for customers, the Dutch fashion retailer wants to create omnichannel offers. These include ideas such as "Ship from Store" or "Click and Reserve". The necessary step in this direction is the generation of accurate stocks in real-time. With an inventory interval of two years, this objective has been out of reach for years.

The company therefore decided to install an RFID solution in all 70 stores in 2018. 90 % of America Today's home brand articles are now tagged during production. Employees in the incoming goods department label remaining non-tagged delivered goods as they arrive. Every product in the shop is equipped with RFID labels.

RFID & Wireless IoT Global

You can read the full article – and numerous other exclusively prepared use cases – in the Retail, Supply Chain and Consumer IoT issue 2020. The issue will be published on February 20, 2020.

RFID & Wireless IoT Global is a leading e-magazine for users, integrators and developers of RFID & Wireless IoT.

  • Publication: 6 x per year as E-Paper
  • Content: Interviews, user reports, statistics, trend evaluations, research results and technology know-how
  • Topics: Industrial IoT, Automotive, Logistics, Healthcare, Retail, Smart City, Security and Consumer IoT
  • Technologies: RFID, NFC, BLE, LPWAN, RTLS, WiFi, 4G/5G, GPS, ORM, SAW
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Niklas Van Bocxlaer
Niklas Van Bocxlaer
Exhibition Manager
Lüneburg near Hamburg, Germany
Anja Van Bocxlaer
Anja Van Bocxlaer
Editor in chief and Conference Manager
Lüneburg, near Hamburg, Germany
Jan Phillip Denkers
Jan Phillip Denkers
Deputy Editor-in-Chief
Lüneburg near Hamburg, Germany
Vanessa Tan
Vanessa Tan
Editor & Marketing Manager
Lüneburg near Hamburg, Germany
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