NXP supports consumer demands for personalization and transparency
With innovative NFC technology, NXP supports consumer demands for personalization and transparency via merged online/offline services.
NFC technology is a gateway to the digital era, giving consumers new ways to interact with their favorite brands while brand owners can streamline operations and easily connect with consumers to increase revenue. NFC technology strengthen brands and helps brand owners to drive sales, nurture customer relationships and loyalty, improve operational efficiency, and generally bring new energy to the shopping experience, by engaging with consumers at deeper levels – even beyond the purchase.
NXP Semiconductors, a co-founder of NFC technology, reveals how NFC makes digital authentication and deeper consumer engagement possible.
Sylvia Kaiser-Kershaw Global Marketing - Smart Products & Services, NXP Semiconductors in an interview with RFID & Wireless IoT Global
