The Deer Industry New Zealand (DINZ) organization will track deer velvet inventory movements across New Zealand using UHF RFID technology in 2021.
The objective is to ensure food safety and traceability of all exported velvet antlers. The digital velvet antler traceability system is scheduled to be rolled out across New Zealand in 2021. VelTrak will become mandatory as an industry standard across New Zealand for all exporters to meet regulatory traceability requirements.
DINZ supports the development of New Zealand's deer industry. This includes the research and promotion of the production of quality products such as deer meat and deer velvet. The DINZ organization is dedicated to promoting a beneficial policy and trade environment for all stakeholders. With an increase of NZD 55 million in the last eight years, New Zealand deer velvet is a growing industry.