Dynamic Price Tag combines stationary benefits with e-commerce Gas stations regularly change the prices of fuel. Online shop operators adjust product prices in real time, driven by supply and demand. Brick-andmortar retailers, in comparison, often have to rely on red markers to announce price adjustments. With the new dynamic price tag, the dynamic pricing trend is now arriving in stationary fashion retail as well. Dynamic price adjustment increases the retailer’s flexibility, optimizes revenue, and intensifies customer loyalty. Thorsten Wischnewski, Head of RFID, All4Labels Global Packaging Group, spoke to RFID & Wireless IoT Global about the benefits of localized price adjustments, showcased optional features of the tag solution, and shared insights into the future direction of the company.