Customer contact usually ends directly after product purchase. The aim at Mammut Sports was to generate feedback on products directly from the customer. The experience of customers was a factor in the development of new and improved mountaineering products. The exchange with customers and the development of communication channels were the objective.
Linking of products with their owner
Creating a digital world of experience for mountain sports enthusiasts
Support customer loyalty and brand communication through digital added value
NFC tags are integrated into selected garments in the Mammut portfolio during production.
Once a user has installed the Mammut Connect app on an iOS- or Android-based smartphone, different usage options are available:
Warranty extension of the tapped product to 5 years
Advice for use and maintenance of the product
Communication of active feedback on the product
Keeping a personal, digital summit diary with pictures and route maps
Membership in the online community
Access to news and background information from the mountain sports sector