The Swiss Mammut Sports Group developed a digital system consisting of tagged clothing and an app.
Via smartphone tap, customers can access additional information, services and after-sales offers for outdoor products.
Mammut, a Swiss outdoor company founded in 1862, produces shoes and clothing. The brand is sold in around 40 countries. 820 employees work for Mammut Sports.
Customer contact usually ends directly after product purchase. The aim at Mammut Sports was to generate feedback on products directly from the customer. The experience of customers was a factor in the development of new and improved mountaineering products. The exchange with customers and the development of communication channels were the objective.
Objective
NFC tags are integrated into selected garments in the Mammut portfolio during production.
Once a user has installed the Mammut Connect app on an iOS- or Android-based smartphone, different usage options are available:
For Mammut:
For customers:
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Technologies
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