Toy manufacturer Mattel is expanding a toy racetrack system via NFC integration into a digital, mixed-play – real and virtual – car racing game.
NFC technology integrated in toy cars creates the interaction options between the game and digital app-based applications.
Mattel is the second largest toy manufacturer in the world after Lego. The company, headquartered in El Segundo, California, employs over 31,000 people in 42 countries. Products are available in more than 150 states.